Jan Schroeder's Articles

Nearly 700 IDEA personal trainer members—mostly independent, small-business entrepreneurs—completed the 2011 IDEA Personal Trainer Programs & Equipment Trends surv...

Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your serv...

Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your serv...

The 16th annual IDEA Fitness Programs & Equipment Trends survey was distributed to member club owners, fitness directors, managers and program directors in order to gather...

The 16th annual IDEA Fitness Programs & Equipment Trends survey was distributed to member club owners, fitness directors, managers and program directors in order to gather inf...

You have decided on a career in fitness because you enjoy working out and helping people. Are those two qualities all you need to get started in the industry? No—while t...

Since the IDEA Fitness Industry Compensation Trends Report survey was last published in January 2009, the national unemployment rate has increased from 6.1% (August 2008) to 9...

Since this survey was last published in January 2009, the national unemployment rate has increased from 6.1% (August 2008) to 9.6% (October 2010), which equates to about 14.8 ...

When you have been in the same business for many years, it can be challenging to stay fresh and keep your services exciting and appealing to your customers. Fortunately, perso...

The first time we surveyed members for the annual IDEA Fitness Programs & Equipment Trends report, in 1995, personal training was just beginning to emerge as an affordable...

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This year the 14th annual IDEA Fitness Programs & Equipment Trends survey went to club owners, program directors and other fitness professionals in the midst of a financially ...

.even {background-color:efefef;} This year our 14th annual survey went to club owners, fitness directors and other fitness professionals in the midst of a financially...

This year our 14th annual survey went to club owners, fitness directors and other fitness professionals in the midst of a financially unstable economy. While the fitness marke...

Despite the economic downturn, the U.S. Department of Labor reports that the fitness industry is still growing and job opportunities are solid. Employment in the industry is e...

Business Profile Personal Training Programs Yes, my company offers this program, and I think it is: Personal Training Programs Yes, my company...

To keep pace with the dynamism in this robust and rapidly evolving sector, this year we revamped the annual IDEA Personal Training Programs & Equipment Survey. New questio...

How do fitness professionals motivate people to become active and—perhaps even more challenging—to adhere to a program? How do we help people embrace the lifestyle...

A major component of the fitness professional’s job is to inspire people to become more active and to continue a program of activity throughout their lives. As obesity...

As average life expectancy for women continues to increase, quality-of-life issues come to the fore. Expanded life spans are encouraging new research into menopause—a ...