Jackie Camborde

The phone rings at 5:00 am. I already know who is on the other end—it’s an instructor with an emergency or illness, and she is calling me for help. She knows I am th...

No new talent. A dearth of qualified instructors. Young people not interested in teaching. Sound familiar? If so, you’re not alone—many markets across the country lack qua...

Ask the managers of any gym, personal training studio or other fitness-based business what their biggest challenge is and you are bound to hear “member retention.”...

Cues: Your Verbal Arsenal Say it right, and your class will follow. by Jackie Camborde P Picture this. You're about to take your first-ever step class. You've never even see...