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Home » About IDEA

Gregory Florez

Salt Lake City, UT
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About Me

Gregory Florez is president of FirstFitness Inc.com in Salt Lake City and an IDEA contributing editor. If you have questions or suggestions about content in “Online Trainer,” contact him at Gregory@First FitnessInc.com.
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CPR Certified
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Gregory Florez's Articles

Wireless Wonders That Work

By Gregory Florez
electronic trainer By Gregory Florez Wireless Wonders That Work I units, buys a monthly Internet plan n 1997 I attended the World ...

Improving Your Services Through Technology

By Gregory Florez
electronic trainer By Gregory Florez Improving Your Services Through Technology F or awhile, some personal trainers worried they would be replaced by a Web site. Now that...

Understand What Clients Want From E-Mail

By Gregory Florez
online trainer By Gregory Florez Understand What Clients Want From E-Mail A fter 15 years and 30,000 personal training clients, we've learned at First Fitness Inc. that a...

E-Mail Coaching Tips

By Gregory Florez
online trainer By Gregory Florez E-Mail Coaching Tips I n last issue's Online Trainer column, I discussed using e-mail to communicate with your clients, increase adherenc...
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Gregory's Answers

How do you handle the situation if one of your trainers isn’t meeting your expectations?

Managing and setting expectations for private contractors is very different from doing so for employees. If you are usin... read more

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