By Derrick Wilburn, MBA
In the world of marketing, many devices and activities fall under the broad category of “promotions,” and not all are created equal. Samples, coupons, cash refund ...
By Derrick Wilburn, MBA
Few things in the world are more valuable for the fitness entrepreneur than a network of high-quality business partners. The saying “It’s not what you know, it’s whom yo...
By Derrick Wilburn, MBA
How can personal trainers cultivate Baby Boomers and make them a lasting part of their business plans?
