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Home » About IDEA

Debra Atkinson

Ames, IA
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About Me

Speaker and author Debra Atkinson, MS, CSCS, is a prior Senior Lecturer at Iowa State University, and the current Personal Training director at Ames Racquet & Fitness Center in Ames, Iowa. Her new book, The Dollars and Sense of Selling Exercise: Promoting Personal Training with Integrity (March 2... more

Speaker and author Debra Atkinson, MS, CSCS, is a prior Senior Lecturer at Iowa State University, and the current Personal Training director at Ames Racquet & Fitness Center in Ames, Iowa. Her new book, The Dollars and Sense of Selling Exercise: Promoting Personal Training with Integrity (March 2011) is available through www.healthylearning.com or on Amazon. She helps trainers know what to say, how and when to say it to create clients. She provides coaching, workshops and CECs for fitness pros who want to earn a living doing what they love. debra@voiceforfitness.com.

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Profession
Pilates Instructor, Fitness Instructor, Wellness/Lifestyle Coach, Personal Trainer, Program Director or Manager, Yoga Instructor
Expertise
Activities: Core Conditioning, Cycling, Golfing, Jogging, Mind & Body, Personal Training, Swimming, Triathlon, Yoga
Specialties: Back Pain Prevention/Postrehab, Cardio Workouts, Clinical Exercise Physiologist, Core Training, Fitness Assessment, Lifestyle Coaching, Lower Back Pain, Personal Training, Senior Fitness, Sports Nutrition, Wellness Coaching, Women's Fitness
Degrees
BS Exercise Science, Iowa State University
Master's Degree Sports & Exercise Psycchology, Iowa State University
Title
Speaker
Company
Voice for Fitness
Company Location
4917 Utah Dr, Ames, IA 50014-3004, US
Website
www.voiceforfitness.com
Certifications/Trainings
ACE - Advanced Health + Fitness Specialist
Verified
NSCA - Certified Strength and Conditioning Specialist
Verified
STOTT PILATES® - Reformer L1
Verified
Yoga Alliance - RYT 200 (Registered Yoga Teacher)
Unavailable
CPR Certified
American Heart Association
AED Certified
American Heart Association
Liability Insurance
NSCA
Debra Atkinson's Articles

Selling Personal Training Services With Flow

By Debra Atkinson, MS
Do you love personal training but dislike selling your services? To help people, you need to train them, and in order to train them you need to sell your services. You know yo...

Using Talk Radio as a Marketing Tool

By Debra Atkinson, MS
What if you could talk your way to new customers, enhance your credibility and add value for your current clients—all for less money? Hello, talk radio. If you have the gift...

From Student to Stellar Employee

By Debra Atkinson, MS
Learn how to turn your future stars into stars now.

Brand You

By Debra Atkinson, MS
With the right education and motivation, anyone can copy the same products and services you offer. But they can’t copy you. Every individual in your business contrib...
View all 11 articles
Debra Atkinson's Upcoming Sessions

Debra Atkinson, MS doesn't have any upcoming sessions.

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    Debra's Answers

    What are your top 5 ways to improve your product as a bootcamp trainer?

    Creating an experience vs. just another bootcamp (very parallel with Godin's book!)! We've not perfected it but we're co... read more

    I'm Planning to Open Fitness Studio, How Do I Market It?

    To answer your question with a question...where are you opening your business ...that should determine to a great extent... read more

    Do you address the posterior chain and hip stability with your clients when you have them train the core?

    Yes! It's always a compromise, right! The client knows what they want but not always what they need. Agreed that assessm... read more

    View all Answers

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