Darren Jacobson's Articles

As the health and wellness industry has developed, so has the understanding of what constitutes fitness “product” in the minds of consumers and facility operators ...

Creating a great member experience is one of the key success factors for personal trainers. To differentiate yourself in an environment that is moving toward more regulation a...

Service-oriented personal training directors excel when they develop a knack for recognizing innovations and trends in programming and equipment. Are you evolving? As you bran...

Use the economic downturn as a prime time to train staff how to anticipate new consumer needs.

Traditional personal training systems tend to focus on day-to-day management, which is often reactive as opposed to proactive. Unfortunately, a reactive approach to problem so...

Managers who pay attention to details and have accurate, structured documentation in place can avoid a common managerial pitfall. In my experience, neglecting this asp...

 9  Business Basics: Pricing Your Services 13  Technology: From Mobile to Mobility 17  Training for Growth: The Struggle for Significance 21&ensp...

It is said that if you want to be successful, you must surround yourself with great people. One of the most challenging aspects of running your own business is finding great p...

One of the most common pitfalls I find with program managers is that they tend to focus on outcomes, or final products, and forget about the processes or action steps that nee...

Most trainers are ill-equipped to sell their services. Without specialized business education, many trainers get emotionally involved when selling their services to prospectiv...

It used to be that only those with disposable income availed themselves of personal training services. Now that more middle-class consumers are turning to personal trainers, t...

Being in this industry requires an entrepreneurial spirit, flexibility and a drive to achieve. Personal trainers aren’t just selling a service; they’re selling the...

As·sump·tion [uh-suhmp-shuhn]. Something taken for granted; a supposition, the act of taking for granted or supposing; assumption of power. Arroganc...