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Darren Jacobson

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About Me

Darren is the Head of Product for Virgin Active South Africa. He holds a bachelors degree in Human Movement Science and is a featured writer for numerous industry publications. In addition, Darren sits on the IDEA Personal Training Committee and was a finalist for the IDEA Program director of the ye... more less
Profession
Fitness Instructor, Personal Trainer, Program Director or Manager
Expertise
Activities: Personal Training
Degrees
BA Kinesiology, Stellenbosh University
Title
Head of Fitness and Product
Company
Virgin Active South Africa Ltd
Company Location
3rd Floor, MontClare Place, cnr Main & Campground rd,, Cape Town 8001, ZA
Website
Certifications/Trainings
CPR Certified
AED Certified
Liability Insurance
Darren Jacobson's Articles

Programming for Profit

By Darren Jacobson
As the health and wellness industry has developed, so has the understanding of what constitutes fitness “product” in the minds of consumers and facility operators ...

Above and Beyond Customer Service: A Worthy Experience

By Darren Jacobson
Creating a great member experience is one of the key success factors for personal trainers. To differentiate yourself in an environment that is moving toward more regulation a...

Upgrade Your Approach to Equipment

By Darren Jacobson
Service-oriented personal training directors excel when they develop a knack for recognizing innovations and trends in programming and equipment. Are you evolving? As you bran...

Reconnecting With Clients

By Darren Jacobson
Use the economic downturn as a prime time to train staff how to anticipate new consumer needs.
View all 13 articles
Darren Jacobson's Educational Videos
00:00:00

Driving the Bottom Line

By Darren Jacobson
As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can hav...
00:05:03

IDEA's Business Boot Camp

By Nicki Anderson, Darren Jacobson
With the proliferation of smaller clubs, more independent trainers and heavy competition from the bigger chains, there is a growing need for practical hands-on business educat...
00:00:05

Managing With Intention

By Darren Jacobson
Purposeful management is critical when working with a personal-training team that is made up of several different personalities. Managing With Intention explores five common m...
00:00:03

Sidestepping the Mistakes Most Fitness Managers Make

By Darren Jacobson
This presentation will identify the levels of risk within your team of personal trainers, as well as highlight the five most common mistakes fitness managers make when dealing...
View all 5 videos
Darren Jacobson's Products Available in the IDEA Store
IDEA's Business Boot Camp (DVD)
by Nicki Anderson, Darren Jacobson
Price: $69.95 $34.98
Member Price: $59.95 $29.98
Sidestepping the Mistakes Most Fitness Managers Make (DVD)
by Darren Jacobson
Price: $44.95 $22.48
Member Price: $34.95 $17.48
View all 5 products
Darren Jacobson's Upcoming Sessions

Darren Jacobson doesn't have any upcoming sessions.
View all 11 sessions
View Darren Jacobson's IDEA FitnessConnect Profile