Darren Jacobson

About Me

Darren is the Head of Product for Virgin Active South Africa. He holds a bachelors degree in Human Movement Science and is a featured writer for numerous industry publications. In addition, Darren sits on the IDEA Personal Training Committee and was a finalist for the IDEA Program director of the ye... morear award 2009. Darren is a well respected industry speaker at major international fitness conventions including IHRSA, IDEA, CAN-FIT-PRO and FILEX and has presented at conventions across South Africa, Canada the USA and Asia. less

Profession	Program Director or Manager
Expertise	Activities: Personal Training Specialties: Fitness Education, Personal Training
Certified By
Degrees	BA Kinesiology, Stellenbosh University
Title	Head of Fitness and Product
Company	Virgin Active South Africa Ltd
Company Location	3rd Floor, MontClare Place, cnr Main & Campground rd,, Cape Town 8001, za
Website
Liability Insurance	Not Insured
CPR Certified

Darren Jacobson's Articles
Above and Beyond Customer Service: A Worthy Experience By Darren Jacobson Creating a great member experience is one of the key success factors for personal trainers. To differentiate yourself in an environment that is moving toward more regulation a... Upgrade Your Approach to Equipment By Darren Jacobson Service-oriented personal training directors excel when they develop a knack for recognizing innovations and trends in programming and equipment. Are you evolving? As you bran... Reconnecting With Clients By Darren Jacobson Use the economic downturn as a prime time to train staff how to anticipate new consumer needs. Recruiting the Right Trainers By Darren Jacobson Traditional personal training systems tend to focus on day-to-day management, which is often reactive as opposed to proactive. Unfortunately, a reactive approach to problem so...

Darren Jacobson's Articles

Above and Beyond Customer Service: A Worthy Experience

By Darren Jacobson

Creating a great member experience is one of the key success factors for personal trainers. To differentiate yourself in an environment that is moving toward more regulation a...

Upgrade Your Approach to Equipment

By Darren Jacobson

Service-oriented personal training directors excel when they develop a knack for recognizing innovations and trends in programming and equipment. Are you evolving? As you bran...

Reconnecting With Clients

By Darren Jacobson

Use the economic downturn as a prime time to train staff how to anticipate new consumer needs.

Recruiting the Right Trainers

By Darren Jacobson

Traditional personal training systems tend to focus on day-to-day management, which is often reactive as opposed to proactive. Unfortunately, a reactive approach to problem so...

View all 12 articles

Darren Jacobson's Educational Videos
00:00:05 Managing With Intention By Darren Jacobson Purposeful management is critical when working with a personal-training team that is made up of several different personalities. Managing With Intention explores five common m... 00:00:03 Sidestepping the Mistakes Most Fitness Managers Make By Darren Jacobson This presentation will identify the levels of risk within your team of personal trainers, as well as highlight the five most common mistakes fitness managers make when dealing... 00:00:03 Pricing Your Services By Darren Jacobson, Tony Tamules, Nicki Anderson Pricing Your Servicesoffers a thought-provoking discussion from three renowned fitness professionals (Nicki Anderson, Darren Jacobson, and Tony Tamules), who address many of t...

Darren Jacobson's Educational Videos

00:00:05

Managing With Intention

By Darren Jacobson

Purposeful management is critical when working with a personal-training team that is made up of several different personalities. Managing With Intention explores five common m...

00:00:03

Sidestepping the Mistakes Most Fitness Managers Make

By Darren Jacobson

This presentation will identify the levels of risk within your team of personal trainers, as well as highlight the five most common mistakes fitness managers make when dealing...

00:00:03

Pricing Your Services

By Darren Jacobson, Tony Tamules, Nicki Anderson

Pricing Your Servicesoffers a thought-provoking discussion from three renowned fitness professionals (Nicki Anderson, Darren Jacobson, and Tony Tamules), who address many of t...

View all 3 videos

Darren Jacobson's Products Available in the IDEA Store
IDEA's Business Boot Camp (DVD) by Nicki Anderson, Darren Jacobson Price: $69.95 Member Price: $59.95 (Save $10.00) Sidestepping the Mistakes Most Fitness Managers Make (DVD) by Darren Jacobson Price: $44.95 Member Price: $34.95 (Save $10.00)

View all 5 products

Darren Jacobson's Upcoming Sessions
436: Programming for Profit Presented By Darren Jacobson 2010 IDEA World Fitness Convention™ Session Update: What Personal Trainers Really Do for Clients by Juan Carlos Santana, has been changed to Programming for Profit with Darren Jacobson. 577: The Real Bottom Line: Understanding Profit Presented By Darren Jacobson 2010 IDEA World Fitness Convention™ Session Update: The 1,500 sq ft Profit Monster by Juan Carlos Santana has been changed to The Real Bottom Line: Understanding Profit with Darren Jacobson.

Darren Jacobson's Upcoming Sessions

436: Programming for Profit

Presented By Darren Jacobson

2010 IDEA World Fitness Convention™

Session Update: What Personal Trainers Really Do for Clients by Juan Carlos Santana, has been changed to Programming for Profit with Darren Jacobson.

577: The Real Bottom Line: Understanding Profit

Presented By Darren Jacobson

2010 IDEA World Fitness Convention™

Session Update: The 1,500 sq ft Profit Monster by Juan Carlos Santana has been changed to The Real Bottom Line: Understanding Profit with Darren Jacobson.

View all 11 sessions