Colin Milner's Articles

Over the past two decades, fitness equipment manufacturers have gone from peddling basic barbells to hawking digital talking machines. During this time, many new products have...

Sales & Marketing By Colin Milner Small Studio = Big Business Learn how owners of private, independent personal fitness training studios can attract the burgeoning older-adul...

What could a newborn have in common with a 21-year-old, a 45-year-old, a 68-year-old and even a 92-year-old? They’re all different generations of the same family.

Marketing By Colin Milner Eight Ways to "Age" Your Business Implement these action steps to appeal to an aging population. According to the World Health Organization (2002), ...

Aging is something that happens to all of us, whether we want it to or not. It brings with it life’s experiences and challenges. One such challenge, a decline in funct...

Turn on your television and there they are: the exercisers. Pick up a newspaper or magazine and you can read about “them” exercising—not to mention all the c...