Biray Alsac's Articles

For almost 30 years, IDEA has held the belief that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and become &ldqu...

The term social media typically refers to popular online tools like Facebook and Twitter™. However, social media broadly includes any form of media used to communicate a...

IDEA FitnessConnect (IFC) is reaching greater audiences by syndicating its information to top health and fitness websites. Think of it as embedding the directory within a thir...

FFitness professionals often use success stories and client testimonials to strike an emotional chord with potential clients. Personal trainers who incorporate these elements ...

I“I want to take [my education] to the next level and do some type of study in fitness,” said the Facebook message from IDEA member Melissa Spraul, a group fitness...

A list of current and prospective clients can be invaluable to fitness professionals promoting upcoming events, distributing newsletters and cultivating member relationshi...

Fitness professionals are not the only ones maintaining profiles on IDEA FitnessConnect. Program directors and club owners are also leveraging their clubs’ p...

“I want to take [my education] to the next level and do some type of study in fitness,” said the Facebook message from IDEA member Melissa Spraul, a group fitness...

Given the sheer number of people using sites like Facebook and services like Groupon, fitness professionals are investing their advertising dollars in spaces where they can in...

Most personal trainers recognize the impact that social media investments can have on their business. By actively improving your online presence with blogs, Facebook pages, Yo...

Fitness professionals use online videos to share training tips, demonstrate exercises and showcase their choreography. Since sites like YouTube revolutionized the way people v...

Rarely do we see content displayed online without an assigned “share” button or “embed code.” With one click, you can instantly share content from a we...

Wouldn’t it be nice to have an integrated system that helps you manage all the details of your job as a facility manager or program director? A dynamic platform that ser...

What if someone wants to find information about boot camps in your area? A quick keyword search for boot camps on Google Maps returns a list of businesses and personal trainer...

We’ve all seen it. A club’s group fitness schedule posted on the facility’s website with former instructors still listed. A personal trainer’s blog wit...

Activating a profile on the IDEA FitnessConnect directory is one way to generate client leads and enhance business marketing. However, your “overview” page is only...

Performance reviews are part of any job, and most fitness professionals have either had one or given one at some point. Effective staff evaluations provide personal trainers a...

Digital newsletters (or e-newsletters) can be an integral part of a marketing strategy, keeping fitness professionals in contact with clients and prospects via e-mail. In the ...

Fitness professionals who publish their own works can gain an extra reputation boost and, in turn, see significant business increases. From traditional printed publications (j...

The IDEA FitnessConnect directory is now available to more than 16 million fitness- and health-oriented consumers through sites like ideafit.com, FitnessMagazine.com, ...

In the last decade, the social media revolution has transformed the online landscape by changing the way fitness professionals communicate and engage with colleagues and clie...

Fitness professionals often speak on topics related to exercise and wellness, whether at a seminar at the local health club or at an industry convention workshop. Sharing your...

The U.S. Bureau of Labor Statistics projects that fitness trainers and aerobics instructors will be among the 30 fastest-growing jobs by 2018 (Boston Globe 2010). The estimate...

Last week, in a landmark move for the fitness industry, IDEA Health & Fitness Association launched IDEA FitnessConnect, the largest free national online directory of fitness p...

In the last decade, the social media revolution has transformed the online landscape by changing the way fitness professionals communicate and engage with colleagues and clien...

Online personal training (oPT) is not a new concept in the fitness business, but it has certainly caught the attention of many fitness professionals over the last year. The 20...

Clients often ask fitness professionals questions about nutrition, since the topic is closely related to exercise. While it may be appropriate to educate clients about foods a...

Podcasts are on-demand digital media files that subscribers can access via the Web or download into their portable media players (e.g., iPods). Over the last 3 years, the perc...

For trainers trying to maintain their online social media presence through blogs, Facebook, Twitter and other social networking sites, keeping content current and engaging is ...

In this article you’ll learn how to use Google’s Sponsored Link advertising to build your personal training practice. Sponsored Links are advertisements that app...

Have you ever wondered why younger trainers are labeled as having little loyalty to, or ownership of, the fitness business the way you did when you were their age? Or perhap...

Those who follow Internet trends have probably heard of Twitter (www.twitter.com) or are already using it. If not, it might be worth your time to find out about this cleverly ...

With the commercial successes of Nintendo® Wii™ and Dance, Dance Revolution® video games, the merging of gaming with exercise has proved a winning co...

Since the first generation of the iPhone was announced in the beginning of 2007, Wikipedia reports that cell-phone usage has evolved significantly (2008). From their interacti...

Pricing your services is a complex subject and, as a result, few organizations price as accurately as they should. Determining a good and fair price for your services requires...

Hybrid training (online training coupled with face-to-face training) is often the perfect mix for clients who prefer the conveniences of the Web yet require the guidance of a ...

Hybrid training (online training coupled with face-to-face training) is often the perfect mix for those clients who prefer the conveniences of the Web yet require the ...

Whoever says step is on its way out apparently is not watching YouTube. Although step has never truly gone away, over the decades we’ve seen its momentum peak and fad...

As a personal trainer you get asked many health- and fitness-related questions from clients who rely heavily on your expertise. You have to remain on top of the news and trend...

Exergames are “games for health that get the player moving, using physical challenges and interfaces that require movement and exertion,” states Debra Lieberman, a lec...

If you’re considering expanding your services into cyberspace or adding to your current online offerings, now’s the time. On an average day, 113 million adults look for he...

Do you have a personal home page operating as an online brochure for your training services? Do you schedule appointments and motivate your clients using e-mail? Do you distri...