- Session Information
- Preconference Sessions
- Programming Highlights
- Session Selection
- CEC Information
- Presenter Bios
- Special Events
2016 IDEA Personal Trainer Institute™ West Sessions
740: The Traveling Personal Trainer Toolbox, Powered by Balanced Body®
Workshop presented by: Nora St. John, MS
Time Block I - Saturday, 2:00-4:50pmDo you train people in their homes? If so, you know how challenging it can be to bring all of the tools you might need to provide a balanced workout. Learn how to create balanced and effective workouts for in-home clients using small, easy to transport equipment.
741: Beyond Randomness-Exercise Selection Based on Movement Screening
Workshop presented by: Nick Clayton, MS, MBA
Time Block I - Saturday, 2:00-4:50pmPersonal trainers don’t need fancy equipment or extensive testing to determine where to start when designing programs and selecting exercises. What is needed is an understanding of mobility, proper technique, effective coaching cues, and appropriate variations and progressions. In this workshop, we’ll cover quick movement screens for the primal movements, along with specific mobility exercises, coaching cues and exercise progressions based on the screens. Trainers will leave with an effective training philosophy that will add value to their training service, and increased efficiency in designing individualized training programs.
742: re-GROUP-Small-Group Training EVOLVED!
Workshop presented by: Amy Dixon
Time Block I - Saturday, 2:00-4:50pmThis innovative small-group training workshop will help you spice up your classes by allowing a do-over for your clients. Every circuit station will explore one efficient total body exercise done with varying types of equipment for a set amount of time. Then your clients will re-GROUP and perform the same exercise again with a different piece of equipment for the same amount of time. This new take on circuits will allow your clients to take their workouts into their own hands by empowering them to lean into their strengths and improve on their weaknesses.
743: Strength Overload, by Savvier Fitness®
Workshop presented by: Mindy Mylrea
Time Block I - Saturday, 2:00-4:50pmBreak free of the traditional strength training workout and go into Strength Overload. Using gliding discs, stability balls and body weight, you will experience combo workouts targeting the lower body, upper body and core in flowing grounded patterns as well as dynamic explosive patterns. Learn progressions and regressions that allow all levels of fitness to feel successful.
744: Program Design-Individualized Approach for Variability and Purpose, by Gray Institute®
Workshop presented by: Lenny Parracino
Time Block I - Saturday, 2:00-4:50pmThis Gray Institute session empowers trainers to design programs based on the individuality of each and every client. Every BODY is different, has different gifts and abilities, and has certain needs, wants and goals. Applied Functional Science® guides this session, thus equipping you with a principle-strategy-technique process and numerous movement variables and understanding of the 10 observational essentials that lead to authentic and individualized programming. No matter your expertise, this session is a can’t-miss opportunity to enhance client results.
745: Neural Adaptive Training-Advanced Movement Coaching
Lecture / Workshop presented by: Christopher McGrath, MS
Time Block I - Saturday, 2:00-4:50pmDo you have clients who tend to struggle with some of the most basic exercises and verbal cues? This session explores and applies six advanced coaching and cuing techniques to ensure quality movement for clients of all levels. With an emphasis on kinesthetic cuing, regression strategies, and movement re-patterning concepts, participants will radically enhance their ability to teach movements to all clients, from athletes to nonathletes.
746: All the Marketing You’ll Ever Need to Attract ALL the Clients You’ll Ever Want, by NPE
Lecture presented by: Sean Greeley
Time Block I - Saturday, 2:00-4:50pmOne of the biggest frustrations fitness professionals and business owners face is how to consistently attract more of the right clients to their business. In this session, you’ll be shown how to never have an empty calendar or class again, while gaining momentum with all your marketing activity. Build a powerful community of raving fans that grows your business from the inside out through key marketing systems, messaging, and positioning your company and brand to ensure you’re attracting the clients YOU want to work with.
747: Nutrition for Muscle Hypertrophy and Strength-A Comprehensive Approach, Fueled by EAS®
Lecture presented by: Steve Hertzler, PhD, RD, LD
Time Block I - Saturday, 2:00-4:50pmBuilding muscular strength and hypertrophy is a difficult task and it gets that much harder the more well trained one becomes. While protein intake is an obvious focus in the diet, there is much more to consider than just protein. This presentation will focus on the multiple nutritional aspects that integrally affect strength and muscle mass. These include the effects of nutrition on cellular hydration, muscle fuel stores, triggering of muscle protein synthesis, reduction of muscle protein breakdown, control of inflammation, and regulation of anabolic hormones. Practical advice for integrating these diverse nutritional strategies into a comprehensive nutrition approach will be provided.
748: Moving From Dysfunction to Function
Lecture presented by: Greg Roskopf, MA
Time Block I - Saturday, 2:00-4:50pmMost trainers have clients who are limited in what they can do due to pain or chronic injury. Often, their dysfunction is due to muscle imbalances that can be corrected. So where do you start? In this session, trainers will gain tools that will allow them to identify and address muscular dysfunction before it becomes a problem. We will look at the variables that address the most common frustrations that trainers have with their clients. With this information, trainers can then make decisions that will help clients to improve function and minimize pain.
749: Cracking Your Female Client’s Fat Loss Code
Lecture presented by: Nardia Norman
Time Block I - Saturday, 2:00-4:50pmFor years we have been told to train women and men the same way, but is this ideal? More and more women are in pursuit of fat loss goals, yet few are successful. In this session, Nardia will help you crack the female fat loss code by exploring the different elements that must be addressed in order for women to be successful. By approaching her fat loss goals holistically and understanding her cyclic nature, you can help your client to reach her full potential. Walk away with a new, more effective approach for your female clients.
500: Effective and Complete Program Design for the Fitness Professional—The 4Q Model of Programming
Workshop presented by: Michol Dalcourt
Thursday, 8:30am-5:30pm4Q is a powerful programming framework that adapts to any client need, every type of movement, and gives you an at-a-glance understanding of imposed demands, expected tissue responses and recovery needs. Learn to easily organize a program that balances training with recovery, intensity with rest, specificity with randomness and structure with variance in and out of the gym setting. 4Q provides the why and when behind exercise selection. This comprehensive approach to effective program design makes it simple to get it right for every client, every time. In this course, participants will learn the following: • The four quadrants of program design and the rationale for each of these quadrants in creating well balanced programs • Exercises from each of the quadrants • Systematic regressions and progressions • How to put 4Q into practice Lunch (1 hour) is on your own. This preconference workshop qualifies for CECs from several certification agencies. Exact CEC hours and approvals are pending Participants will receive a Certificate of Completion
501: NASM®: Complete Client Nutrition Coaching
Lecture / Workshop presented by: Mike Fantigrassi
Thursday, 10:00am-5:00pmExercise is important, but how a client eats on a consistent basis is the biggest factor in getting fat loss results! This interactive workshop focuses on why there is a need for nutrition education, behavior change strategies, and coaching while providing insight on how to use nutrition knowledge to maximize results on an array of client types via case studies. You will learn why so many struggle with nutrition, how to interview clients to uncover key information, and simple but effective strategies to coach a client to the right behaviors. You’ll leave with new skills that you can immediately apply to help clients quickly and safely reach their goals. Learning objectives include: • Explain how habits affect a client’s nutrition regime • Create nutrition goals that align and support the client’s exercise and fitness goals • Identify common obstacles clients face when following programs • Use strategies to uphold and affirm a client’s motivation and accountability • Implement motivational interviewing strategies on a client to determine their nutrition needs, exercise goals and readiness for change • Apply strategies used to coach and educate the importance and purpose of aligning proper nutrition with exercise Lunch (1 hour) is on your own. This preconference workshop qualifies for CECs from several certification agencies. Exact CEC hours and approvals are pending
502: Book Yourself Solid®
Lecture presented by: Shannon Fable
Thursday, 11:30am-5:00pmWhether you love it or hate it, embrace it or run from it screaming, marketing and sales are crucial if you plan to turn your passion for fitness into a sustainable career. Whether your goal is to become a profitable trainer, an instructor with packed classes, a gym owner with more patrons than you can handle, or a professional looking to become a presenter, you must learn how to get yourself in front of the right people and book the business before you can Inspire the World to Fitness®. Book Yourself Solid (BYS) is a trusted, easy to follow roadmap for starting and growing your fitness business. If you want to increase your sales by over 43% within the first year, you’ll want to take advantage of the strategies and techniques taught in this one of a kind seminar. This system will teach you: • How to work only with your ideal clients • Why people buy what you're selling, so you can measurably increase your income • How to really get famous in your field so your reputation does the marketing for you • How to always stay top of mind with clients so they keep calling you for booking after booking! Lunch (30 minutes) is on your own This preconference workshop qualifies for CECs from several certification agencies. Exact CEC hours and approvals are pending
510: Set Your Career on Fire! Panel Discussion
Time Block B - Thursday, 6:00-7:30pmPut your seat belts on for a high energy, fast-paced panel featuring four industry professionals. Ashley, Brent, Shannon and Brett will teach you how to go from average to world class in your personal training career. Whether your dream is to open a cutting-edge facility, write a book, create your own training method, build a dream team of trainers, or travel the world for fitness, you will hear it right from the mouths of the experts. Do you want to know their secrets to success? Their biggest mistakes? Their predictions for the future of the industry? They will deliver all of that and more. These four leaders are dominating their careers and are willing to share their lessons with you. Get your notebook ready to capture the magic of this 90 minute jam-packed session.
667: Straight Tech Talk for Fit Pros
Time Block F - Friday, 4:05-5:55pmIf your students and clients know more than you about the newest fitness apps and wearables, it’s time to upgrade your knowledge with some straight tech talk! Co-presented by two fitness pros who’ve been tracking and testing the latest in fit tech, this session will guide you through a full range of today’s fitness apps and gadgets. Join Amy and Amanda as they cover how the latest apps and trackers work, who they best serve and which ones are at the forefront. Plus, get a fun primer on tech terminology that’ll send you home sounding like a pro.
668: Five Strategies for Customizing Exercise Programs
Lecture presented by: Rodney Corn, MA
Time Block F - Friday, 4:05-5:55pmWhether in a one-on-one or group training environment, the elite professional should know how to precisely tailor an exercise program specifically to his/her clients“EVERY session! We will explore five key strategies that can be applied to instantly customize an exercise program to enhance the experience, adherence and results. We’ll dive into client–professional interaction, client movement, appropriate communication, client readiness and tracking strategies. If you need an organized process to effectively increase your skills in program design, then this session is a slam dunk!
669: Faster, Higher, Stronger-Sleep and Athletic Performance
Lecture presented by: Mike Bracko, EdD
Time Block F - Friday, 4:05-5:55pmSleep is an athlete’s natural steroid. During proper sleep, human growth hormone is secreted, which has dramatic effects on human performance. Proper sleep has been shown to improve reaction time, mood, recovery and sprint time, not to mention decreasing daytime fatigue. If professional athletes use sleep as a performance tool, your clients can, too. This compelling lecture will take you through the essentials of how to counsel client to improve their sleep and, by extension, their performance.
670: How to Maximize Revenue From Small-Group Training
Lecture presented by: Nick Clayton, MS, MBA
Time Block F - Friday, 4:05-5:55pmSmall-group training provides affordable access to your services and an opportunity for you to make more revenue per hour. Success in small-group training results from having the right mix of the 4 P’s: product, price, promotion and place. Join Nick in this session as he teaches you how to identify your personal definition of success and walks you through a step by step process for generating as much revenue per hour as possible, including pricing and promotion models, product matrix and upselling opportunities, and more. You’ll leave with everything you need to double or triple your hourly revenue!
767: Strategize Your Social Media-Six Steps to Success
Lecture presented by: Amanda Vogel, MA
Time Block J - Saturday, 5:05-6:35pmA lot of fitness professionals and companies are all over social media for fitness marketing. However, having a Facebook page, Twitter account or Instagram feed isn’t what matters, it’s how you leverage those social channels that counts. If you haven’t already worked out a smart, well-rounded STRATEGY for your fitness marketing on social media, it’s time to start. Doing so will help rev up revenue, attract more qualified followers and save an enormous amount of time. Walk away from this session with a six step plan and a take-home template for strategizing your every move on social media—it’s easier than you think!
768: When Your Clients’ Workouts Can’t Outwork Their Mouths, by The Healthy Edge™
Lecture presented by: Amber Thiel, MS
Time Block J - Saturday, 5:05-6:35pmAs a trainer, you hear the question, “What should I eat?” You have clients who complain about their stomach fat while refusing to give up their nightly chocolate and wine habit. You probably feel frustrated, exhausted and a bit unfulfilled when you work with clients who think a workout can outwork their mouths. The good news is you don’t need to be a nutritionist to get your clients to eat better, but you do need quality strategies and techniques to coach them toward positive, incremental changes in their lifestyle. Take your power back and learn methods to empower your clients.
769: Two Be Fit! Training the Pre/Postnatal Client
Lecture presented by: Krista Popowych
Time Block J - Saturday, 5:05-6:35pmIf you work with women, you will likely have a client that is a new mom or mom to be. Both have different challenges and goals, like keeping exercise safe during pregnancy and getting rid of excess body weight after birth. Learn how to safely design exercise for this population, and get information on a variety of prenatal and postnatal exercises—each with a specific goal and purpose in mind. Support your client by teaching her effective lifestyle and exercise choices that will benefit her physically and emotionally, while ensuring enjoyable and goal attainable training sessions.
770: Your Knees CAN Go Past Your Toes...and Other Common Misconceptions
Lecture presented by: Christopher McGrath, MS
Time Block J - Saturday, 5:05-6:35pmThis session takes a look at common “rules” in exercise that may have little to no merit. By exploring specific exercise techniques and recommendations, we will discuss how popular practice and/or circumstantial recommendations tend to influence our practice more than research findings and sense. In this session, we’ll discuss functional considerations for the knee, low back, and shoulders and how this translates to exercise, biomechanical considerations, physical laws of movement, injury prevention, professional responsibility, and how to differentiate between “rules” and “guidelines”.
813: 4x4: Training 4 Small-Group Success
Workshop presented by: Krista Popowych
Time Block L - Sunday, 10:05-11:55am4x4 is a small-group training formula that is simple to follow, effective and fun! Small groups are a great way to increase your revenue potential and train a manageable number of clients. With 4 stations, 4 clients and 4 minutes, this super fun and idea-packed workshop is a fantastic way to rev up any small-group training session.
814: Yoga for Optimal Client Performance WS
Presented by: Helen Vanderburg
Time Block L - Sunday, 10:05-11:55amThis workshop offers personal trainers a quick and simple way to obtain the benefits of yoga for all clients. By integrating yoga and fascial line movement, your client will experience enhanced mobility, performance and overall wellness. In this session, you will learn easy to teach yoga postures, dynamic stretches and sequences of movements that target trouble areas to release tension, restore mobility and rebalance the body. Come and see how yoga is an incredible tool for optimal training and how you can easily integrate yoga into your clients’ programs.
815: Exercise Readiness and Recovery
Lecture presented by: Rodney Corn, MA
Time Block L - Sunday, 10:05-11:55amToo much stress equals illness, injury and disease. If exercise is stress, how do we ensure we aren’t giving our clients too much? How can we as fitness professionals ensure that we are appropriately implementing recovery strategies to optimize our clients’ stress intake? Join me as we dive into the beauty of the autonomic nervous system through the eyes of heart rate variability. In this session, we will explore a powerful and simple strategy to help you ensure exercise readiness and recovery in your client while promoting better stress management. It’s a WIN
816: 10 Eating Strategies to Get Even Your Most Stubborn Clients Out of Their Rut!
Lecture presented by: Christopher Mohr, PhD, RD
Time Block L - Sunday, 10:05-11:55amClient success is more than training. It’s more than nutrition. In fact, many of your clients have been on weight loss program after weight loss program, joined countless gyms or exercise programs, and they’re still not getting the results they want. From pantry and kitchen makeover tips to creating a home that will help your clients be slimmer, these 10 very simple, yet effective strategies will help get even your most stubborn clients out of their rut!