About IDEA

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Over 250,000 fitness professionals and 10,000 clubs from over 80 countries look to IDEA to make their passion their business.

We are the world's leading organization for fitness and wellness professionals and work to deliver unparalleled success tools to fitness professionals and clubs including:

  • IDEA Membership, where members have access to:
    • IDEA Fitness Journal, our award-winning monthly magazine plus four additional, specialty e-publications
    • IDEA Workout Builder, a unique tool that allows you to customize and share with your clients
    • 2 free CECs
    • And much more

  • World class fitness conferences for health and fitness professionals, including:
    • IDEA World Fitness Convention™
    • IDEA Personal Trainer Institute™
    • IDEA World Fitness BlogFest

  • IDEA ClubConnect, a comprehensive platform that provides clubs:
    • Unlimited CECs
    • IDEA Workout Builder
    • A way to verify certification
    • And much more

  • A free profile on the largest fitness professional directory in the world, IDEA FitnessConnect, where fitness professionals can find new clients and showcase their expertise

  • Streaming video and DVD courses available on our website