The goal of reaching 10 million health club members by 2010 was referred to by many speakers at the recent IHRSA International Convention & Trade Show in March. How to achieve that goal? Speakers referred to retention-oriented programs, well-trained staff and customer service.
Pack your bags. Exotic five-star resorts are calling all fitness professionals to the playful side of paradise. “Vacations” valued at $2,500 to $5,000 per week can be yours in exchange for your services as a fitness professional. That’s right.
You want to exercise regularly, but you keep encountering roadblocks—those persuasive excuses you come up with for not sticking to your plan. To make exercise part of your life, you need to identify your roadblocks and find ways to move beyond them. Sherri McMillan, MSc, co-owner of Northwest Personal Training & Fitness Education in Vancouver, Washington, and 1998 IDEA Personal Trainer of the Year, offers some help:
April is National Sleep Awareness Month, and with nearly 70 million Americans affected by sleeping disorders, it’s likely that fitness professionals will encounter clients struggling with insomnia. Promoting the link between exercise and sound sleep may both wake up a new market and enhance the exercise benefits of current clients. For clients seeking to improve their sleep, keep in mind the following tips when designing an exercise program:
First, you hear a collective deep breath as arms are raised toward the sky; next, peals of laughter and the sound of hands clapping in rhythm. What is this, you ask? A boisterous crowd at a baseball game doing the “wave”? An audience at the local comedy club? Surprise: It’s
a meeting of the Laughter Club in the middle of a laughter yoga session!
. . . Cellu-Lite Fashion Hosiery, which features an ingredient that metabolizes fatty tissues if you wear the panty hose consistently for eight weeks, and which—at $15 a pair—costs an arm and a leg
. . . edible body treatments and massages, such as barbeque wraps at Crescent Court Hotel in Dallas and cocoa baths at Hotel Hershey in Pennsylvania
Each year United Health Foundation publishes a very important report that ranks the 50 United States in 16 different health-related categories, including overall health. This report provides useful information for fitness professionals who aspire to justify and create health promotion and fitness programs for a variety of populations within a state. The data can also serve to rank which health promotion activities may be of greatest benefit within a state population—for example, physical activity, weight control and so on.