Continued financial stress and belt-tightening have led health- and fitness–conscious consumers to take greater advantage of free online resources, states Jas Singh, founder and chief
executive officer of Slimtree.com, an online company
offering free access to health and wellness programming. Approximately 127 million adults in the U.S. are overweight, 60 million are obese and 9 million are extremely obese (www.obesityinamerica.org). “Additionally,” says Singh,
Body mass index has been widely used to determine level of physical fitness and obesity-related health risk factors. Scientists at the German Institute
of Human Nutrition Potsdam-Rehbruecke in Nuthetal, Germany, suggest that BMI alone may not be as reliable an indicator as previously thought.
New York State schools outside New York City have joined the fight against childhood obesity.
In response to state legislation passed in 2007, students will
be required to obtain a student health certificate provided by
a doctor before beginning the school year. Doctors must then send the information to schools, which will help officials evaluate obesity based on geographic
location. First-time students, as well as those entering second, fourth, seventh and 10th grades, will participate in the mandatory screening.
Need another carrot to help clients achieve weight loss success? Especially considering the tumultuous economic environment, a financial “stimulus” plan may offer that extra incentive needed to enhance fitness motivation. A study published in the December 10, 2008, issue of the Journal of the American Medical Association (JAMA) (300 , 2631–37) found that monetary incentives can help exercisers fast-track short-term weight loss goals.
Time constraints and financial burdens have led consumers to search for cost-
effective and efficient methods for achieving health and fitness goals. One modality creating interest is high-intensity intermittent exercise (HIIE) training, which calls for short bursts of intense output followed by short periods of rest or active rest. But are these types of programs effective or simply a trend?
Some nutrient trends are like the hemlines of women’s skirts: they come and go from one season to the next and quickly fall out of favor. One trend that appears to be here to stay is that Americans are (or at least want to be) eating to improve their health. In fact, a 2008 consumer attitude survey shows that two out of three Americans (67%) are willing to change their diet specifically to improve their health (International Food Council [IFIC] 2008).