Last year, when we surveyed IDEA readers about the types of content they wanted to see more of, one of the top answers was women’s health issues. And it’s no wonder: most fitness clients (whether you look at personal training or facility memberships) are female, according to the annual IDEA Fitness Programs & Equipment Surveys. As you know from your professional perspective, these women have a lot of questions about their fitness and wellness—and they don’t hesitate to ask.
Imagine sending a short, preworkout motivational note to a client without seeing, texting or calling him. What if you could find new boot-camp ideas from top trainers around the world without ever doing a keyword search on Google? Imagine developing genuine relationships with industry colleagues, having never met or e-mailed them. Now envision doing all of these simultaneously on a free, Web-based platform in no more than 140 characters.
Continued financial stress and belt-tightening have led health- and fitness–conscious consumers to take greater advantage of free online resources, states Jas Singh, founder and chief
executive officer of Slimtree.com, an online company
offering free access to health and wellness programming. Approximately 127 million adults in the U.S. are overweight, 60 million are obese and 9 million are extremely obese (www.obesityinamerica.org). “Additionally,” says Singh,
As the popularity of Nintendo’s exergaming console Wii continues to rise, tales of Wii-
related chronic and acute injuries follow suit. While no hard research has been produced, an Internet search details incidences of black eyes from wayward controllers, elbow tendonitis and even knee dislocations. Help your clients avoid injury with safety tips from tech-savvy IDEA
author and presenter Biray Alsac, MS.
BAM! is a new website operated by the federal government that is specially designed to be an online educational tool for kids. The site (www.bam.gov) appeals to children by laying out information about health, nutrition and physical activity using a cartoonish presentation. Produced by the U.S. Centers for Disease Control and Prevention, the site organizes information by age and includes trivia quizzes and animated explanations of how the body functions.tasty tidbits
The IDEA Personal Trainer Institute (February 19-22) sold out early this year. But those of you who were not able to attend can still benefit from the excellent wisdom of three experienced personal trainers we captured on video during a featured panel discussion at the conference.
If you haven’t discovered it yet, please be sure to check out the fantastic new program design and exercise education tool (and additional IDEA member benefit!) that launched on the IDEA website in late February: the IDEA Video Exercise Library.