In the last decade, the social media revolution has transformed the online landscape by changing the way fitness professionals communicate and engage with colleagues and clients. The functionality of popular social media tools like Facebook, Twitter and YouTube has opened the doors to new business-marketing strategies in the digital age.
Many fitness facilities have built a social media marketing presence, and some are doing a good job of keeping their “real estate” current and dynamic. But not many facilities can claim a multilevel, departmental approach. Why not establish a separate page on your website for the personal training department?
Online, user-generated video portals, such as YouTube, can offer fitness professionals an inexpensive way to increase exposure and attract customers. Eric Beard, MS, fitness director and master trainer for the Longfellow Sports Club in Natick, Massachusetts, explains that “online videos are an excellent way to drive traffic to your website, advertise your product or service, and even network.” Beard—a regular poster of online videos—adds that videos can boost confidence in consumers who are shopping for training services.
Experts agree that recording what you eat each day makes people more aware of their calorie intake, which in turn can help expedite and even maintain weight loss. Advise your tech-savvy clients to e-mail themselves real-world descriptions of what they ate at each meal.
Getting a blog up and running is not a monumental task, even for people like me who know very little about HTML code or the technical side of how the Internet works. The rewards of having a blog include better Web presence and networking opportunities, another way to connect to clients and leads, and a do-it-yourself platform for promoting yourself as a fitness expert.
For trainers trying to maintain their online social media presence through blogs, Facebook, Twitter and other social networking sites, keeping content current and engaging is often a challenge. Whether it is as simple as updating your Twitter status or as involved as writing new blog posts every week, these efforts accumulate and can displace the time needed for clients. This article will explain how you can streamline these efforts and significantly improve the look of your site by incorporating “widgets” on blogs and websites.
In this article you’ll learn how to use Google’s Sponsored Link advertising to build your personal training practice.
Sponsored Links are advertisements that appear when you do a Google search. The ads contain content that
is pertinent to the keywords used in
the Google search. Figure 1 shows the Sponsored Link ads that appeared when I searched the keywords personal trainer troy mi.
The Brain Emporium, a brain exercise center founded and directed by T.J. McCallum, associate professor of psychology at Case Western Reserve University in Cleveland, Ohio, opened at the Fairhill Center in Cleveland in March 2009. The Brain Emporium is another example of the growing popularity of computer-based mental fitness games.
We choose social networking vehicles based on what is popular with our mainstream target market. Right now this includes Facebook, a little bit of Twitter (but we are not big fans) and LinkedIn®. We think MySpace is dead, so we just do not use that site anymore.
We use online social networking to create awareness of our presence as professionals in our community, as well as to educate clients and potential clients about our philosophy and the benefits of what we call the “continuous modification of functional exercise.”
If you’ve been to an IDEA event, you know that the experience is unmatched and practically indescribable. If you missed the 2009 IDEA World Fitness Convention™ last month—and want a taste of the most credible, professional education available—then try our new IDEA World Fitness Convention™ Online Video Package.