In this article you’ll learn how to use Google’s Sponsored Link advertising to build your personal training practice.
Sponsored Links are advertisements that appear when you do a Google search. The ads contain content that
is pertinent to the keywords used in
the Google search. Figure 1 shows the Sponsored Link ads that appeared when I searched the keywords personal trainer troy mi.
The Brain Emporium, a brain exercise center founded and directed by T.J. McCallum, associate professor of psychology at Case Western Reserve University in Cleveland, Ohio, opened at the Fairhill Center in Cleveland in March 2009. The Brain Emporium is another example of the growing popularity of computer-based mental fitness games.
We choose social networking vehicles based on what is popular with our mainstream target market. Right now this includes Facebook, a little bit of Twitter (but we are not big fans) and LinkedIn®. We think MySpace is dead, so we just do not use that site anymore.
We use online social networking to create awareness of our presence as professionals in our community, as well as to educate clients and potential clients about our philosophy and the benefits of what we call the “continuous modification of functional exercise.”
If you’ve been to an IDEA event, you know that the experience is unmatched and practically indescribable. If you missed the 2009 IDEA World Fitness Convention™ last month—and want a taste of the most credible, professional education available—then try our new IDEA World Fitness Convention™ Online Video Package.
Those who follow Internet trends have probably heard of Twitter (www.twitter.com) or are already using it. If not, it might be worth your time to find out about this cleverly named service. Launched in 2006, Twitter is described on its site as “a service [to enable] friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
If you’re sending motivating messages to clients via cell phone short-message service (SMS), keep it up. A research review of studies, published in the American Journal of Preventive Medicine (2009; 36 , 165–73), noted that SMS-delivered interventions have positive short-term behavioral results.
Researchers from the School
of Psychology at the University of Queensland, in Australia, found 14 studies that had evaluated SMS
If you have an iPhone, it might be time to give it a healthy upgrade. iTMP Technology Inc., a hardware and software developer for iPhone, has created new technology that allows the iPhone or iPod touch to act as a heart rate and fitness activity monitor. Dubbed SMHEART LINK™, the device acts as a “wireless bridge that collects data from distributed health and fitness sensors such as heart rate monitors and cycling sensors and sends it to the iPhone via Wi-Fi.” Users can then upload collected information onto various health and fitness tracking websites.
Whether you’d like to increase exposure in your community or network with possible clients, teleseminars are fast becoming the go-to way for professionals to share their knowledge. “Teleseminars have been an integral part of my marketing and value-added client services for years,” says Tom Terwilliger, IDEA presenter and president of Coaching Leadership Excellence in Westminster, Colorado.
Last year, when we surveyed IDEA readers about the types of content they wanted to see more of, one of the top answers was women’s health issues. And it’s no wonder: most fitness clients (whether you look at personal training or facility memberships) are female, according to the annual IDEA Fitness Programs & Equipment Surveys. As you know from your professional perspective, these women have a lot of questions about their fitness and wellness—and they don’t hesitate to ask.