As fitness video game technology continues to improve, more researchers are looking into its health benefits. Two recent studies have determined that “virtual gyms” and “virtual exercise partners” can help participants shed excess weight and improve fitness levels. In the first study, done at Michigan State University, subjects completed a side-by-side 12-week weight loss program. One group exercised in the “real” world, while the other participated in a Second Life interactive weight loss community. Both groups exercised 4 hours per week.
Given the sheer number of people using sites like Facebook and services like Groupon, fitness professionals are investing their advertising dollars in spaces where they can influence local groups and social networks. With better research into consumer insight (thanks to profile pages), personal trainers can identify their audiences and target their digital ad campaigns more effectively.
How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.
Most personal trainers recognize the impact that social media investments can have on their business. By actively improving your online presence with blogs, Facebook pages, YouTube videos and/or Twitter updates, you can increase your opportunities to enhance client-trainer relationships, multiply promotional efforts and gain authority on a topic (Alsac 2010). But this article is not about creating a social media strategy. It is about course-correcting the one you already have—to ensure that you are being portrayed in a positive light.
In this article series we have covered a wealth of information to help you create and maintain a business edge so that you stand out from other trainers, coaches and fitness centers. I have enjoyed thinking through the elements that I believe have given my personal training and coaching business, Cross Coaching & Wellness, a business edge in my local community and in the fitness and wellness professional world as a whole. Writing these articles has also motivated me to stay on track with my own advice while I am sharing it with you.
Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning.
Step 1: Prepare a Production Plannewsletter_teaser: Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning. Your task will be simpler if you follow these 5 steps: prepare a production plan; find a production company; prepare to shoot; edit the material; and distribute the DVD.
What if someone wants to find information about boot camps in your area? A quick keyword search for boot camps on Google Maps returns a list of businesses and personal trainers who specialize in that service, from baby boot camps to bridal ones.
Fitness professionals who publish their own works can gain an extra reputation boost and, in turn, see significant business increases. From traditional printed publications (journals and books) to the digital press (blogs and e-zines), what format you publish has come to be as important as what you publish. The newest format to see a significant increase in popularity is electronic books, or e-books. E-books combine the best of both the printed world and the digital world.
In the last decade, the social media revolution has transformed the online landscape by changing the way fitness professionals communicate and engage with colleagues and clients. The functionality of popular social media tools like Facebook, Twitter and YouTube has opened the doors to new business-marketing strategies in the digital age.newsletter_teaser: In the last decade, the social media revolution has transformed the online landscape by changing the way fitness professionals communicate and engage with colleagues and clients. The functionality of popular social media tools like Facebook, Twitter and YouTube has opened the doors to new business-marketing strategies in the digital age.
Fitness professionals often speak on topics related to exercise and wellness, whether at a seminar at the local health club or at an industry convention workshop. Sharing your expertise with others can both build your professional reputation and indirectly market your services to new audiences. But when the opportunities to present are limited in your community or when they conflict with your business schedule, it may be time to consider the digital alternative: webinars.