As a manager or director, you’re constantly keeping your ears and eyes open at your facility for potential new trainers and instructors. That’s smart. What’s even smarter is also to use social media, such as Twitter™, Facebook and LinkedIn®, to support your search.
For many years, clubs have successfully offered in-house training programs as a recruitment tool. Most of the “fishing” has been through in-house communications: member announcements, one-on-one solicitations of star students, member inquiries, staff recommendations and so on.newsletter_teaser: As a manager or director, you’re constantly keeping your ears and eyes open at your facility for potential new trainers and instructors. That’s smart. What’s even smarter is also to use social media.
Group fitness is the heartbeat of the facility, but not because of the blaring music or sweaty bodies. People exercise in groups for the motivation, accountability and energy it brings them. Wouldn’t it be great to capture this energy outside the studio? As instructors, we’ve tried almost every trick in the book to influence more end users, get more bodies in classes and help educate members. Despite this, we’re still reaching only a handful of people.
As fitness video game technology continues to improve, more researchers are looking into its health benefits. Two recent studies have determined that “virtual gyms” and “virtual exercise partners” can help participants shed excess weight and improve fitness levels. In the first study, done at Michigan State University, subjects completed a side-by-side 12-week weight loss program. One group exercised in the “real” world, while the other participated in a Second Life interactive weight loss community. Both groups exercised 4 hours per week.
Given the sheer number of people using sites like Facebook and services like Groupon, fitness professionals are investing their advertising dollars in spaces where they can influence local groups and social networks. With better research into consumer insight (thanks to profile pages), personal trainers can identify their audiences and target their digital ad campaigns more effectively.
How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.
Most personal trainers recognize the impact that social media investments can have on their business. By actively improving your online presence with blogs, Facebook pages, YouTube videos and/or Twitter updates, you can increase your opportunities to enhance client-trainer relationships, multiply promotional efforts and gain authority on a topic (Alsac 2010). But this article is not about creating a social media strategy. It is about course-correcting the one you already have—to ensure that you are being portrayed in a positive light.
In this article series we have covered a wealth of information to help you create and maintain a business edge so that you stand out from other trainers, coaches and fitness centers. I have enjoyed thinking through the elements that I believe have given my personal training and coaching business, Cross Coaching & Wellness, a business edge in my local community and in the fitness and wellness professional world as a whole. Writing these articles has also motivated me to stay on track with my own advice while I am sharing it with you.
Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning.
Step 1: Prepare a Production Plannewsletter_teaser: Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning. Your task will be simpler if you follow these 5 steps: prepare a production plan; find a production company; prepare to shoot; edit the material; and distribute the DVD.
What if someone wants to find information about boot camps in your area? A quick keyword search for boot camps on Google Maps returns a list of businesses and personal trainers who specialize in that service, from baby boot camps to bridal ones.
Fitness professionals who publish their own works can gain an extra reputation boost and, in turn, see significant business increases. From traditional printed publications (journals and books) to the digital press (blogs and e-zines), what format you publish has come to be as important as what you publish. The newest format to see a significant increase in popularity is electronic books, or e-books. E-books combine the best of both the printed world and the digital world.