It’s great when a client or a member tweets a positive comment (that gets retweeted!), or when you get new business thanks to good reviews on Yelp. Unfortunately, however, that isn’t always the case. Angry or otherwise unhappy customers use the Internet as an instant outlet for their gripes.newsletter_teaser: It’s great when a client or a member tweets a positive comment (that gets retweeted!), or when you get new business thanks to good reviews on Yelp. Unfortunately, however, that isn’t always the case. Angry or otherwise unhappy customers use the Internet as an instant outlet for their gripes.
Rachel Brathen, international educator, yoga director at Manchebo Beach Resort & Spa in Aruba and Stand-Up Paddleboard Yoga pioneer, loves getting people excited about this mind-body form of exercise. This year she is hosting a yoga challenge to inspire her social media followers—and has used the free Client Challenges tool that is accessible through IDEA FitnessConnect.
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.
Soothing candlelight warms the room with a mellow glow, and soft music eases everyone into deep relaxation. You’re slipping into a meditative state, holding your yin yoga pose, when a phone rings. It stops. Relief. It rings again. Aggravation. It rings a third time. Now, you’re angry. The mood is irretrievably shattered. The phone owner looks up at the class leader and shrugs her shoulders. Complaints flood the front desk. Fran Philip, owner of Menlo Pilates & Yoga studio in Menlo Park, California—the heart of Silicon Valley—shared this true incident.
Jason is a busy fitness professional. He generally leads 35 one-on-one sessions and five group training hours per week, splitting his time between two fitness facilities. Jason also runs a Sunday boot camp at the local park. In his spare time he develops client and group fitness programs, answers emails, returns phone calls and tries to keep up with a weekly blog. Jason is married and has a young son, but time with his family is limited owing to his busy schedule. Despite his efforts, he struggles to pay his bills each month.
Experts often recommend keeping smartphones and tablets out of the bedroom to improve sleep quality. While this practice may be optimal, it’s likely many people remain connected up until bedtime. Are they doomed to a life of inadequate sleep? Maybe not, say scientists from the Mayo Clinic.
Do you research dietary supplements before you use them? Do you encourage clients to look before they leap into buying these products? A new database may save you a trip to the store by providing the essential facts you seek online.
Shirley Archer, JD, MA, has written another high-quality article (“Digital Distractions,” June). The piece had a thoughtful premise; it had a clear research focus; it was well-organized; and it provided stimulating discussion as well as a variety of insights and perspectives.