The Internet has given consumers one of their most powerful resources: the ability to research a product and poll their friends about it online before making a purchase. Not having a website means that you are potentially missing out on that online search traffic. As a personal training business owner, not only do you need to be online, but you’ve got to present yourself in the best light possible.newsletter_teaser: Technological advancement has made it easier than ever to increase your Internet presence. This article offers three easy ways to set up your very own website, or revamp the one you currently have.
The rates of overweight and obesity among kids continue to climb. Food choices and inactivity are considered major culprits. Are electronic devices also to blame?
Scientists from the School of Public Health at the University of Alberta have linked use of electronic devices, poor sleep patterns and obesity among Canadian 5th graders. The researchers surveyed sleep habits, food intake, physical activity levels, height and weight measurements, and nighttime use of electronic devices among 3,398 children.
How can you keep up on the latest news and trends in health and fitness? Would you like to find a simple way of sharing this news with your clients—as well as your fellow fitness and wellness professionals? Then you’ll want to check out IDEA’s new FitFeed, at www.ideafit.com/fitfeed.
It’s great when a client or a member tweets a positive comment (that gets retweeted!), or when you get new business thanks to good reviews on Yelp. Unfortunately, however, that isn’t always the case. Angry or otherwise unhappy customers use the Internet as an instant outlet for their gripes.
newsletter_teaser: It’s great when a client or a member tweets a positive comment (that gets retweeted!), or when you get new business thanks to good reviews on Yelp. Unfortunately, however, that isn’t always the case. Angry or otherwise unhappy customers use the Internet as an instant outlet for their gripes.
Rachel Brathen, international educator, yoga director at Manchebo Beach Resort & Spa in Aruba and Stand-Up Paddleboard Yoga pioneer, loves getting people excited about this mind-body form of exercise. This year she is hosting a yoga challenge to inspire her social media followers—and has used the free Client Challenges tool that is accessible through IDEA FitnessConnect.
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.
Soothing candlelight warms the room with a mellow glow, and soft music eases everyone into deep relaxation. You’re slipping into a meditative state, holding your yin yoga pose, when a phone rings. It stops. Relief. It rings again. Aggravation. It rings a third time. Now, you’re angry. The mood is irretrievably shattered. The phone owner looks up at the class leader and shrugs her shoulders. Complaints flood the front desk. Fran Philip, owner of Menlo Pilates & Yoga studio in Menlo Park, California—the heart of Silicon Valley—shared this true incident.
Jason is a busy fitness professional. He generally leads 35 one-on-one sessions and five group training hours per week, splitting his time between two fitness facilities. Jason also runs a Sunday boot camp at the local park. In his spare time he develops client and group fitness programs, answers emails, returns phone calls and tries to keep up with a weekly blog. Jason is married and has a young son, but time with his family is limited owing to his busy schedule. Despite his efforts, he struggles to pay his bills each month.