These days, in order to develop a successful fitness business, it’s important to be as present online as you are offline. However, your schedule is not exactly 9–5, and it doesn't always involve sitting in front of a computer. Your office is a gym. If you’re sitting, you’re most likely lifting weights or consulting with a client. While many business owners can log on and manage their social accounts while at work, the erratic and hectic schedule of a fitness pro makes this much more difficult.newsletter_teaser: You know you've got to have a social media presence to enhance your business success. But how do you keep up when you've got an airtight schedule?
Electronic gadgets are essential to most of our lives; however, if unmanaged, they can undermine our ability to pay attention to one task for more than a few minutes. For wellness professionals, whose livelihoods depend on helping clients achieve results, this makes it more difficult to accomplish objectives. The task of motivating people is enhanced by biofeedback devices and programs but, on the other hand, complicated by the need to capture the attention of an increasingly fragmented and inattentive clientele.
newsletter_teaser: Electronic gadgets are essential to most of our lives; however, if unmanaged, they can undermine our ability to pay attention to one task for more than a few minutes. For wellness professionals, whose livelihoods depend on helping clients achieve results, this makes it more difficult to accomplish objectives.
When suggesting fitness technology to your clients, consider these three factors:
Ease Of Use
If the device isn’t easy to use right out of the box, then you have a problem. Your client shouldn’t need a PhD in engineering to use it. Some devices are great concepts but lack real-world, easy-to-use features. Your clients have enough excuses not to be physically active. Don’t let substandard technology give them another one.
Companies providing integrated health/fitness technology solutions continue to grow. The market for fitness technology is estimated at $1.6 billion in 2014 and expected to grow to over $5 billion in 2016. That is close to a 230% increase in just 24 months (Gartner 2014).
If I asked you how you are doing, what would your answer be? Crazy? Busy? We all have managed to fill every minute of every day with a task, a chore or an obligation. But that doesn’t mean we’re truly productive. Now ask yourself the following questions: Do you spend your days the way you want to? Or is most of your time spent reacting to the influx of emails, social media and people who want your time? Do you book your days from wake to sleep with appointments, and leave no time for yourself or for growing other parts of your business?newsletter_teaser: We all have managed to fill every minute of every day with a task, a chore or an obligation. But that doesn’t mean we’re truly productive. Learn how to manipulate your schedule so you have more time to do the things you want to do.
IDEA members asked, “Can you create a tool for us to put together workouts, with videos of each exercise online?” Yes! You asked for it; you got it! The new IDEA Workout Builder.
The IDEA Workout Builder allows you to quickly customize, save and share workouts—with over 1,000 videos at your disposal! The videos IDEA pro- vides show top educators progressing and regressing exercises to make them appropriate for most of your clients.
The IDEA Workout Builder gives you the ability to:
newsletter_teaser: Social media is a great tool for spreading the word about your services and increasing your clientele list. But with so many social media platforms out there, it’s difficult to know which ones to join, what information to post on them, and how much time to spend using them.
Perhaps it’s no surprise that people who own computers, televisions and cars tend to be less active and may be more vulnerable to obesity-related diseases than people without these possessions. Now, researchers from Simon Fraser University in Canada and more than 20 other institutions around the world have collaborated to determine the level of risk that ownership of certain devices presents.
Facebook is often used as a means to market products and services. However, updated algorithms have made it much more difficult to spread the word. Learn tips and tricks to make sure your audience gets the message.newsletter_teaser: Facebook is often used as a means to market products and services. However, updated algorithms have made it much more difficult to spread the word. Learn tips and tricks to make sure your audience gets the message.
In a recent "Tricks of the Trade" column, IDEA asked some of its members how they manage their clients and leads. Read on for Raleigh, North Carolina, member Karin Singleton's ideas. How do you manage your clients and leads? Please share your answer in the comment box below.