21st Century Fitness Planner
By Gregory Florez
A few years ago during an IDEA conference, a well-respected futurist told several thousand fitness experts that they would be carrying around information about their clients on handheld "computer devices" within 10 years. Among the murmurs in the audience that day were several outright rejections of new technology. First, the futur...
More than one-third (78.6 million) of U.S. adults are obese. But according to a 2014 report by Feeding America, a hunger relief charity, 49 million Americans are “food insecure,” meaning they eat smaller amounts, go hungry or eat less nutritious foods because they can’t afford to eat better. Almost one-third of America’s food insecure are children, the report says.
You can keep your fitness business afloat with low-tech basics—email, a clipboard, a pen—but in 2015, you probably don’t want to if you hope to grow and remain relevant in most corners of the fitness industry. Taking advantage of Web-based tools designed specifically for fitness professionals can help you stay ahead of the competition, save precious time and rev up revenue, all while helping your clients or members get more out of their health and fitness programs.
Here are four Web-based tools for making that happen:
One of the best ways to keep in contact with your clients outside gym walls is to deliver a high-quality e-newsletter. Learn about some of the more popular options to simplify the publication process.newsletter_teaser: One of the best ways to keep in contact with your clients outside gym walls is to deliver a high-quality e-newsletter. Learn about some of the more popular options to simplify the publication process.
How many clients did you work with before you realized personal training required a lot more administration than you thought? With scheduling, monitoring progress, planning meals, preparing training programs and keeping track of all of your clients, there’s a lot to be done. Luckily, in this age of “There’s an app for that,” trainer technology is vastly improved. Gone are the days of manila folders, clipboards and record-keeping with pen and paper.newsletter_teaser: Managing client records can easily become a full-time job, which can take time away from doing what you do best: personal training. Here's a roundup of top time-saving client management software apps.
Several years ago, Julie Gohring was part of corporate America in hectic San Francisco. Today, she operates a successful online personal training business from her new “office”: the beaches of Costa Rica, where she now resides.
newsletter_teaser: Several years ago, Julie Gohring was part of corporate America in hectic San Francisco. Today, she operates a successful online personal training business from her new “office”: the beaches of Costa Rica, where she now resides.
Online training programs can be made more effective when they include video. Here's how to use video to attract more customers.
newsletter_teaser: Online training programs can be made more effective when they include video. Here's how to use video to attract more customers.
More and more, knowledgeable individuals are developing themselves as brands. For exam- ple, well-known fitness professionals like Chalene Johnson and Cassey Ho have become the product they sell. Public relations expert Marsha Friedman believes that everyone should follow in these experts’ footsteps. “By branding yourself—making sure the world knows who you are and what expertise you have to offer—you not only set yourself apart from your competitors but you also open the door to new opportunities,” she explains.
Here are her top tips for developing your own brand:
Promoting yourself has never been easier. Free social media, affordable Web design and easily accessible graphic design provide ample opportunity to draw awareness to what you have to offer. But without a blueprint, you are wasting your time. Read on to uncover core self-promotion methods that can increase your business in less time than you think.