By Gregory Florez
Envision Your Web Site
n the January "Online Trainer" column, we addressed five critical questions to ask before deciding whether you need an Internet presence for your personal training business. In this issue, let's examine what those entrepreneurial trainers ready and willing to take the dot-com leap need to know to get started, including: I what makes a ...
By Gregory Florez
Make the Web Work for You
nline personal fitness training has become one of the hot commodities on the World Wide Web. Pop the words "personal trainer" into any major Internet search engine and the results will be hundreds, if not thousands, of links to sites throughout the world. What's behind these domain names? Some are business people who have neither pr...
21st Century Fitness Planner
By Gregory Florez
A few years ago during an IDEA conference, a well-respected futurist told several thousand fitness experts that they would be carrying around information about their clients on handheld "computer devices" within 10 years. Among the murmurs in the audience that day were several outright rejections of new technology. First, the futur...
More than one-third (78.6 million) of U.S. adults are obese. But according to a 2014 report by Feeding America, a hunger relief charity, 49 million Americans are “food insecure,” meaning they eat smaller amounts, go hungry or eat less nutritious foods because they can’t afford to eat better. Almost one-third of America’s food insecure are children, the report says.
Several years ago, Julie Gohring was part of corporate America in hectic San Francisco. Today, she operates a successful online personal training business from her new “office”: the beaches of Costa Rica, where she now resides.newsletter_teaser: Several years ago, Julie Gohring was part of corporate America in hectic San Francisco. Today, she operates a successful online personal training business from her new “office”: the beaches of Costa Rica, where she now resides.
You can keep your fitness business afloat with low-tech basics—email, a clipboard, a pen—but in 2015, you probably don’t want to if you hope to grow and remain relevant in most corners of the fitness industry. Taking advantage of Web-based tools designed specifically for fitness professionals can help you stay ahead of the competition, save precious time and rev up revenue, all while helping your clients or members get more out of their health and fitness programs.
Here are four Web-based tools for making that happen:
One of the best ways to keep in contact with your clients outside gym walls is to deliver a high-quality e-newsletter. Learn about some of the more popular options to simplify the publication process.newsletter_teaser: One of the best ways to keep in contact with your clients outside gym walls is to deliver a high-quality e-newsletter. Learn about some of the more popular options to simplify the publication process.
How many clients did you work with before you realized personal training required a lot more administration than you thought? With scheduling, monitoring progress, planning meals, preparing training programs and keeping track of all of your clients, there’s a lot to be done. Luckily, in this age of “There’s an app for that,” trainer technology is vastly improved. Gone are the days of manila folders, clipboards and record-keeping with pen and paper.newsletter_teaser: Managing client records can easily become a full-time job, which can take time away from doing what you do best: personal training. Here's a roundup of top time-saving client management software apps.
Cellphones, computers, tablets. All of these are important tools that help you to run a successful fitness business. But technology can seep into every moment of your life and take over. Do you need to step away from email or give your smartphone a rest from time to time? Discover why you’ll be a better entrepreneur if you explore options for setting limits around technology and just say no to it some of the time.
Some fitness entrepreneurs are finding that saying no to digital devices every Sunday helps them find work-life balance.