21st Century Fitness Planner
By Gregory Florez
A few years ago during an IDEA conference, a well-respected futurist told several thousand fitness experts that they would be carrying around information about their clients on handheld "computer devices" within 10 years. Among the murmurs in the audience that day were several outright rejections of new technology. First, the futur...
One of the best ways to keep in contact with your clients outside gym walls is to deliver a high-quality e-newsletter. Learn about some of the more popular options to simplify the publication process.newsletter_teaser: One of the best ways to keep in contact with your clients outside gym walls is to deliver a high-quality e-newsletter. Learn about some of the more popular options to simplify the publication process.
Mobile apps for nutrition, weight loss and fitness put health management into the palms of your clients’ hands, so clients will probably ask you to help them pick the best apps for enabling results. If you plan to recommend good fitness apps to your clients or class participants—or if you already do—you’ll want to consider user-friendliness and whether certain clients will actually use the apps you suggest (see the sidebar).
Facebook is one of the largest online social networking sites, with over 1.11 billion users, making it the platform of choice to reach consumers. With 71% of online adults using Facebook and 63% of those users logging on at least once a day, Facebook provides a great resource for clubs to reach current and potential clients.
You can keep your fitness business afloat with low-tech basics—email, a clipboard, a pen—but in 2015, you probably don’t want to if you hope to grow and remain relevant in most corners of the fitness industry. Taking advantage of Web-based tools designed specifically for fitness professionals can help you stay ahead of the competition, save precious time and rev up revenue, all while helping your clients or members get more out of their health and fitness programs.
Here are four Web-based tools for making that happen:
How many clients did you work with before you realized personal training required a lot more administration than you thought? With scheduling, monitoring progress, planning meals, preparing training programs and keeping track of all of your clients, there’s a lot to be done. Luckily, in this age of “There’s an app for that,” trainer technology is vastly improved. Gone are the days of manila folders, clipboards and record-keeping with pen and paper.newsletter_teaser: Managing client records can easily become a full-time job, which can take time away from doing what you do best: personal training. Here's a roundup of top time-saving client management software apps.
More than one-third (78.6 million) of U.S. adults are obese. But according to a 2014 report by Feeding America, a hunger relief charity, 49 million Americans are “food insecure,” meaning they eat smaller amounts, go hungry or eat less nutritious foods because they can’t afford to eat better. Almost one-third of America’s food insecure are children, the report says.
Social media offers fitness businesses an opportunity to market products and services. But there are some best practices to consider when navigating online platforms, explains Rochelle Sanchirico, head of marketing and analytics for Webs.com.
Sanchirico offers these insights to help you maximize your social media presence:
LinkedIn calls itself the world’s largest professional network. Launched in 2003, it has over 225 million registered users in more than 200 countries and territories. LinkedIn can be a very effective marketing and networking tool for your business if you follow these basic steps.
Develop a Client-Focused Profilenewsletter_teaser: LinkedIn calls itself the world’s largest professional network. This article will show you how to build a profile that maximizes your networking and marketing potential.