Facebook is one of the largest online social networking sites, with over 1.11 billion users, making it the platform of choice to reach consumers. With 71% of online adults using Facebook and 63% of those users logging on at least once a day, Facebook provides a great resource for clubs to reach current and potential clients.
Social media offers fitness businesses an opportunity to market products and services. But there are some best practices to consider when navigating online platforms, explains Rochelle Sanchirico, head of marketing and analytics for Webs.com.
Sanchirico offers these insights to help you maximize your social media presence:
How many clients did you work with before you realized personal training required a lot more administration than you thought? With scheduling, monitoring progress, planning meals, preparing training programs and keeping track of all of your clients, there’s a lot to be done. Luckily, in this age of “There’s an app for that,” trainer technology is vastly improved. Gone are the days of manila folders, clipboards and record-keeping with pen and paper.newsletter_teaser: Managing client records can easily become a full-time job, which can take time away from doing what you do best: personal training. Here's a roundup of top time-saving client management software apps.
Mobile apps for nutrition, weight loss and fitness put health management into the palms of your clients’ hands, so clients will probably ask you to help them pick the best apps for enabling results. If you plan to recommend good fitness apps to your clients or class participants—or if you already do—you’ll want to consider user-friendliness and whether certain clients will actually use the apps you suggest (see the sidebar).
When suggesting fitness technology to your clients, consider these three factors:
Ease Of Use
If the device isn’t easy to use right out of the box, then you have a problem. Your client shouldn’t need a PhD in engineering to use it. Some devices are great concepts but lack real-world, easy-to-use features. Your clients have enough excuses not to be physically active. Don’t let substandard technology give them another one.
In this age of social networking, it is imperative to connect with clients outside your facility via the Internet. Gone are the days of relying only on fliers and posters to tell clients about your offerings and events—now it’s all about engaging with clients on your blog, your Twitter feed or your Facebook page.
newsletter_teaser: In this age of social networking, it's imperative to connect with clients outside your facility via the Internet. Gone are the days of relying only on fliers and posters to tell clients about your offerings and events—now it’s all about engaging with clients on social media.
If I asked you how you are doing, what would your answer be? Crazy? Busy? We all have managed to fill every minute of every day with a task, a chore or an obligation. But that doesn’t mean we’re truly productive. Now ask yourself the following questions: Do you spend your days the way you want to? Or is most of your time spent reacting to the influx of emails, social media and people who want your time? Do you book your days from wake to sleep with appointments, and leave no time for yourself or for growing other parts of your business?newsletter_teaser: We all have managed to fill every minute of every day with a task, a chore or an obligation. But that doesn’t mean we’re truly productive. Learn how to manipulate your schedule so you have more time to do the things you want to do.
IDEA members asked, “Can you create a tool for us to put together workouts, with videos of each exercise online?” Yes! You asked for it; you got it! The new IDEA Workout Builder.
The IDEA Workout Builder allows you to quickly customize, save and share workouts—with over 1,000 videos at your disposal! The videos IDEA pro- vides show top educators progressing and regressing exercises to make them appropriate for most of your clients.
The IDEA Workout Builder gives you the ability to:
To become an experienced personal trainer, you need to train your clients in-person. It gives you invaluable hands-on knowledge about designing programs for individuals with various fitness levels and special needs. Plus it helps you better understand how the human body responds to training specificity.newsletter_teaser: To become an experienced personal trainer, you need to train your clients in-person. It gives you invaluable hands-on knowledge about designing programs for individuals with various fitness levels and special needs. Plus it helps you better understand how the human body responds to training specificity.
newsletter_teaser: Social media is a great tool for spreading the word about your services and increasing your clientele list. But with so many social media platforms out there, it’s difficult to know which ones to join, what information to post on them, and how much time to spend using them.