BY MI C H AE L SC OT T S C U D D E R
FORECASTING THE NEXT 5 YEARS IN THE FITNESS INDUSTRY
AN INDUSTRY EXPERT EXAMINES HOW TODAY'S SOCIOECONOMIC CLIMATE WILL AFFECT TOMORROW'S BUSINESS OUTLOOK.
Someone once said that predicting the future is easy; it's understanding the present that's so difficult! That said, I'm still going to attempt to make some predictions about what the next 5 years may brin...
How much are you using
e-mail to reach your facility’s customer base? According to a study released last November by the Direct Marketing Association (DMA),
e-mail was one of the most effective ways marketers (from various business settings) reached customers in 2000. Fifty-nine percent of research respondents attributed increased sales to e-mail usage. Here are some more interesting facts from the study, “The DMA State of the E-Commerce Industry Report 2001”:
If you’re looking for reliable health information on the Web, you may want to check out one of the 13 sites that recently received a seal of approval from the American Accreditation HealthCare Commission (URAC). URAC, which also certifies managed-care organizations and other health care companies, identified 53 specific standards and detailed descriptions of what Web sites must do to achieve accreditation.
Have you checked out IDEA’s Web site (www.IDEAfit.com) lately? The judges of the 2001-2002 Golden Web Award competition did and told us we were the best! Given by the International Association of Web Masters and Designers, the award
recognizes excellence in Web design, originality and content. Stop by our site—there’s plenty of great information there to help you in your fitness management career!
By Gregory Florez
Improving Your Services Through Technology
or awhile, some personal trainers worried they would be replaced by a Web site. Now that some of the dust has settled from the dot-com craze and trainers realize that the Internet can't replace on-site trainers, let's examine how technology can assist you and your clients. Personal trainers have long embraced hi...
How to Design a Killer Web Site
By Joe Dysart WHAT SEPARATES A DYNAMIC, INTERACTIVE WEB SITE FROM A BORING, S T A T I C S I T E ? Lots of cool features, an interesting design and interactive elements play a large part in developing a Web site that users seek out. Your Web site is much more than "a flag on the Net" or a "billboard in cyberspace." It is an extension of your personal training company...
By Joe Dysart
Promote Your Business With E-Mail Lists
Attract new clients and position yourself as an expert with one of the most popular Internet tools.
hile the World Wide Web is the hands-down glamour-puss among the computer elite these days, an early form of Internet communication--text-based Internet mailing lists--is getting a second look as a Web marketing tool. The rea...
By Gregory Florez
Understand What Clients Want From E-Mail
fter 15 years and 30,000 personal training clients, we've learned at First Fitness Inc. that a service is not valuable, no matter how strongly we may feel about it, unless our clients use it. In the past four columns I've discussed how to find and create Web-based content, communicate electronically with your clients ...
By Gregory Florez
E-Mail Coaching Tips
n last issue's Online Trainer column, I discussed using e-mail to communicate with your clients, increase adherence and create another profit center. This column focuses on writing e-mail coaching tips to provide your clients even greater value. In the old days, trainers where I work looked through dozens of magazines and cut out article...