If you own a PFT business, take advantage of free access to an online classroom of business courses, workshops, information resources, learning tools and counseling assistance through the U.S. Small Business Administration’s E-Business Institute Web site.
Check out these Web sites for business advice on various topics, including terminating an employee, using ready-made business forms to save time, improving worker productivity, motivating staff, solving problems and communicating effectively with customers:
BY MI C H AE L SC OT T S C U D D E R
FORECASTING THE NEXT 5 YEARS IN THE FITNESS INDUSTRY
AN INDUSTRY EXPERT EXAMINES HOW TODAY'S SOCIOECONOMIC CLIMATE WILL AFFECT TOMORROW'S BUSINESS OUTLOOK.
Someone once said that predicting the future is easy; it's understanding the present that's so difficult! That said, I'm still going to attempt to make some predictions about what the next 5 years may brin...
How much are you using
e-mail to reach your facility’s customer base? According to a study released last November by the Direct Marketing Association (DMA),
e-mail was one of the most effective ways marketers (from various business settings) reached customers in 2000. Fifty-nine percent of research respondents attributed increased sales to e-mail usage. Here are some more interesting facts from the study, “The DMA State of the E-Commerce Industry Report 2001”:
If you’re looking for reliable health information on the Web, you may want to check out one of the 13 sites that recently received a seal of approval from the American Accreditation HealthCare Commission (URAC). URAC, which also certifies managed-care organizations and other health care companies, identified 53 specific standards and detailed descriptions of what Web sites must do to achieve accreditation.
Have you checked out IDEA’s Web site (www.IDEAfit.com) lately? The judges of the 2001-2002 Golden Web Award competition did and told us we were the best! Given by the International Association of Web Masters and Designers, the award
recognizes excellence in Web design, originality and content. Stop by our site—there’s plenty of great information there to help you in your fitness management career!