Many fitness professionals entertain the idea of developing their own DVD programs. Why shouldn’t you? You may have many amazing talents to share, so what better way to promote them than on camera? As the creators, writers, producers and directors of seven educational DVDs aimed at fitness professionals, and two for the general public, we have had the opportunity to learn the many ins and outs of making a program from start to finish.
In an attempt to break habitual couch potatoes of excessive lounging, the group at Virgin Active health clubs has developed a website dedicated to couch destruction. Users can take revenge on a virtual couch with such implements as a chainsaw, a laser gun and mace. The “basher” has 30 seconds to completely annihilate the couch and upon success may submit his score to receive a free day pass at one of more than 70 fitness facilities across the United Kingdom. Get in on the action at www.sofabash.com.
Hybrid training (online training coupled with face-to-face training) is often the perfect mix for clients who prefer the conveniences of the Web yet require the guidance of a live trainer. The good news is that new niche networks on the Web can help you develop hybrid fitness programs. In addition to offering the features of regular online social communities, these fitness networks allow members to set individual health goals, design workouts, track weight loss, log food intake, keep wellness blogs and access educational resources.
IDEA is pleased to announce that its revamped website, www.ideafit.com 2.0, delivers a much smarter, more pleasurable and more efficient user experience for fitness professionals. Some of the terrific attributes include the following:
According to the Kiplinger Business Resource Center, “The United States economy in 2008 should limp along, with little or no growth in some quarters and a lousy feeling to many businesses and consumers” (Idaszak 2008). When economic conditions create a difficult market, the fitness industry must respond quickly in order to weather the storm and prevent financial problems. Begin by reviewing your budgets and identifying costs that appear superfluous or redundant.
Hybrid training (online training coupled with face-to-face training) is often the perfect mix for those clients who prefer the conveniences of the Web yet require the guidance of a live trainer. New Web-based social networking platforms exist that can help trainers develop more hybrid programming.