In today’s growing fitness industry, where new facilities are popping up constantly, how can you add value
to your memberships? One answer: merge technology with fitness.
With various forms of technology rapidly spreading into countless fields, it’s time for the fitness industry to reap the benefits.
Mobile is on the move: According to comScore (2014), more than 166 million Americans aged 13 and over now have smartphones, and they are using them for much more than talking and texting: almost 60% of smartphone users and close to 75% of tablet users use the search function to get immediate information while they are on the go. What time is the next indoor cycling class? How late is the gym open? Where is this trainer located?
newsletter_teaser: Mobile is on the move: According to comScore (2014), more than 166 million Americans aged 13 and over now have smartphones, and they are using them for much more than talking and texting.
Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can use your blog to help others, create an online community and facilitate the content marketing process.
Surf around on any of the major social media networks these days—Facebook, Twitter, Pinterest and especially Instagram—and you’ll likely get an eyeful of fitness selfies: photos of chiseled physiques or people staging “caught in the moment” snapshots of themselves at the gym or just after they’ve finished exercising. Social media’s eye-candy culture has become a perfect platform for fitness pros and enthusiasts to inspire others to get in shape and show off the physical outcomes of exercise with “selfies.”
Here’s more incentive to encourage boys to minimize computer use. A new study presented at the World Congress on Osteoporosis, Osteoarthritis and Musculoskeletal Diseases, in Seville, Spain, in April, draws a link between screen time and diminished bone mineral density.
The research, published in Osteoporosis International With Other Metabolic Bone Diseases (2014; 25 [s2]), included 1,038 Norwegian boys and girls aged 15–18.
I don’t use the rating of perceived exertion scale for my clients because I think that method is better suited to a clinical setting. I have been using Mio watches and a couple of other similar brands for many years. They are inexpensive and easy to use. I use them for fitness assessments, especially when I have my clients do the 1-mile Rockport Fitness Walking test because I need their heart rate and time in order to calculate their aerobic capacity and get the most accurate results.
Perhaps it’s no surprise that people who own computers, televisions and cars tend to be less active and may be more vulnerable to obesity-related diseases than people without these possessions. Now, researchers from Simon Fraser University in Canada and more than 20 other institutions around the world have collaborated to determine the level of risk that ownership of certain devices presents.