Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can use your blog to help others, create an online community and facilitate the content marketing process.
I don’t use the rating of perceived exertion scale for my clients because I think that method is better suited to a clinical setting. I have been using Mio watches and a couple of other similar brands for many years. They are inexpensive and easy to use. I use them for fitness assessments, especially when I have my clients do the 1-mile Rockport Fitness Walking test because I need their heart rate and time in order to calculate their aerobic capacity and get the most accurate results.
Facebook has lots of active users.
Generating good content can be time-consuming.
There are many useful features, like event management, special tabs and the ability to schedule posts.newsletter_teaser: Social media is a great tool for spreading the word about your services. But with so many platforms out there, it’s difficult to know which ones to join, what to post on them, and how much time to spend using them.
The frustrating thing about these headlines is that, to the letter, they are not untrue. To date, there have not been any large, randomized studies that have shown that reducing sodium intake to 1,500 milligrams per day (as is advised for certain special populations) has a positive outcome. But it is clear that the majority of Americans are getting far more than the 2,300 mg per day that has been found to correspond with certain disease risk factors.
Use these apps to make smarter shopping decisions.
Cost: Free, iTunes
Gives you a quick calculation of the price per unit size, calories per serving size and other useful data so you get the best value for your buck.
What can video games teach us about training clients? Video games are designed to keep users intensely focused, highly motivated, creatively engaged and working at high limits of their abilities—immersed in the activity to the point where it is almost impossible to stop playing. Game play engages users through motivating experiences that trigger the release of neurochemicals in the brain, making the experience so pleasurable that it becomes addictive.newsletter_teaser: Both fitness professionals and game designers strive to keep people intensely focused, highly motivated, creatively engaged and working at high limits of their abilities! What can video games teach us about training clients?
Are your social media skills lacking? Do you mean to stay engaged in social media at fitness conferences but get wrapped up in the energy and forget to post? These tips will help you learn to make the best of social media at every conference.
Follow & Use the Official Event Hashtag
Have you ever wished for a quick way to test whether a client is burning fat? Scientists from Researchers Laboratories in Yokosuka, Japan, believe they have found an answer—in the form of a portable breath analyzer device.
The researchers developed the device to measure acetone, “a metabolite derived from fat-burning [and] produced in the blood, that is expelled through alveoli of the lungs during exhalation.”