industry watch: program trends
CONNECTING WITH YOUR SENIOR CLIENTS
Since clients 55 and older constitute the fastest-growing membership segment in health clubs and fitness centers across the United States, there's a great need for innovative senior programming to stay competitive. What do you have to know to create a successful senior program? "Define `seniors' first," recommends Deborah Redder, n...
By Len Kravitz, PhD
Low-Back Stability Training
n the fitness world today, the terms core function, core strength, and core stability have found their way into exercise program design. For example, clients are now in need of exercises for the critical torso muscles (transverse abdominis and multifidus muscles), posture/ spinal assessments, training movements to correct muscl...
By Carrie Myers Smith
Postmastectomy clientele need personal trainer expertise and specific exercises to restore their vital function and reinforce self-confidence.
ccording to the American Cancer Society, this year an estimated 192,000 women will be diagnosed with new cases of breast cancer. Almost all of these women will undergo some form of breast surg...
All in the Family
Build healthy families--and increase company profits--with classes that appeal to both kids and their parents.
Sneak a peak at life with the Hamiltons. A baby-sitter picks up Joey, aged nine, and Tracy, aged seven, after school. Although their mom, Jane, encourages the baby-sitter to take them outside to play, the kids prefer mastering the latest Nintendo...
industry watch: program trends
PROGRAMMING FOR MEN
Getting men into group fitness classes has always posed challenges for program managers. "The biggest challenge is that old-fashioned image of the gym where men are in the weight room and women are in the dance studio," says Yordi Arteaga, a fitness business consultant in Buenos Aires, Argentina. Fortunately, that image is slowly disappearing. Dan...
By Steve Rhyan, MA
Conditioning for the Ride
Help your clients improve their crosscountry mountain biking skills and race times.
s word spreads about the thrill of mountain biking, more enthusiasts are taking up the sport. In fact, the number of participants exploded 419.4 percent from 1987 to 2000, according to the Sporting Goods Manufacturers Association (SGMA 2001). These mou...
S P O R T- S P E C I F I C C O N D I T I O N I N G F O R T E E N S
With high-school sports becoming more competitive, the pressure is on for student athletes to excel. To help their teenagers, parents are seeking sport-specific training as an adjunct to team practices and physical education (PE) classes. And to gain an edge over their peers, more and more average teens, following th...
Working With ClientsWith
How fitness professionals can use exercise to enhance quality of life in seniors afflicted with this form of dementia.
While advances in medicine have extended our average life expectancy, many of the diseases associated with aging continue to challenge the scientific community. Chief among these is Alzheimer's disease (AD), which primarily ...