Since the mid-1990s, the fitness industry has been readying itself for a rising tide of older adults. Fitness professionals have grown with this nich market, trying to anticipate its needs and learning on a daily basis which direction to take. While we don't have all the answers to what the best modifications are, what the proper marketing plan is or whatever even whether to call these clients "seniors" or "older adults" (or both), we do know there is a need for specialized fitness services.
Explorers once searched for the fountain of youth, and old legends tell of magic potions that keep
people young. The ancient questions—Why do people grow old? How can we live longer?—still
fascinate people, including the
scientists who study aging (gerontologists). But their most important question is this: How can people stay healthy and independent as they grow older?
It wasn’t that long ago that only the most cutting-edge health clubs offered yoga classes. Now, programming schedules are rife with yoga offerings for people at all fitness levels. Even in the more conservative regions of the United States, yoga has become the number-one fitness trend, according to program directors polled for the 2002 IDEA Group Fitness Trendwatch.
By Catherine Fiscella, MS
Golfing After Total Hip Replacement
Understanding this surgery and how to tailor a postrehab training program for it will prepare you and your active client for success.
ach year, more than 850,000 total hip replacements are performed worldwide. The number continues to grow, and the patient population continues to diversify. According to the American Ac...
Working with a group of seniors offers many unique challenges and innumerable rewards. Designing a safe, appropriate and enjoyable program for this special population takes specific training, experience and planning that go beyond the physical aspects of the workout. Seniors face losses of many kinds and are often dealing with emotional issues that require your involvement. It is quite common, for example, to have a class member who is caring for an ailing spouse or grieving over the recent death of a loved one.
re you an older adult who exercises? Do you wonder if your diet is helping or hindering your workouts? Here are some nutrition tips from Jenna Bell-Wilson, MS, RD, LD, the media representative for the New Mexico Dietetic Association and a doctoral student in exercise physiology at the University of New Mexico.
As more and more schools offer hot dogs, pizza and nachos for lunch, conscientious parents are seeking more nutritious alternatives for their kids. Packing healthy lunches can be the solution, but the task has to be quick and easy for time-crunched adults. Furthermore, the meals must be kid-friendly. If your clients include concerned parents, overweight children or both, pass along these tips from registered dietitian Nancy Teas of San Diego.
Most industries nowadays recognize the incredible buying power of teenagers and go out of their way to appeal to this demographic. Not so the fitness industry, which in the past has ignored this age group. Yet many feel that this is the very market that clubs should be trying to attract in order to instill a lifelong commitment to exercise and healthy eating. Now, more and more cutting-edge clubs are targeting teenagers with innovative fitness classes and healthy-lifestyle programming.