How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.
Here's a hot circuit training routine and fitness assessment sure to keep your clients and participants stoked!
Ignite a Spark With This Firefighters' Workout
BY DANIEL BALL, MS
When we look back on the events of September 11, 2002, one image is indelibly imprinted in our collective memory: the sight of all those brave firemen walking up the stairs of the Twin Towers while everyone else was flee...
Visit with two fitness pros who share their personal experiences designing fitness programs for people in wheelchairs.
B Y S A R A H MCK E C H N IE , MA
Fitness Meets Special Needs
ith the United States undergoing a major revolution in the focus of national health care, fitness professionals have a once-in-a-lifetime opportunity to act as agents of change. In the recent report Healthy People 2010...
By Ralph La Forge, MS
Hormone Replacement T h e r a p y E ff i c a c y Revisited (HERS II) Health Science Education for Personal Fitness Tr a i n e r s Obesity Linked t o C o ro n a r y A t h e ro s c l e ro s i s i n Yo u n g M e n
Hormone Replacement Therapy Efficacy Revisited (HERS II) Hulley, S., et al. 2002. Noncardiovascular disease outcomes during 6.8 years of hormone therapy: H...
s you grow older, are you looking for a form of exercise that is fun, safe and effective? Try water exercise. Mary E. Sanders, MS, education director for WaterFit/Wave Aerobics and adjunct professor in the health ecology department at the University of Nevada at Reno, explains the benefits of water exercise for older adults: 1. Safety. Water provides a safe environment because e...
Effect of High-Intensity Resistance
Exercise on Elderly Bones
Vincent, K.R., & Braith, R.W. Resistance exercise and bone turnover in elderly men and women. Medicine & Science in Sports & Exercise, 34 (1), 17-23.
According to the Centers for Disease Control and Prevention, falls account for the highest number of accidental injury deaths in adults 65 years and older. To address this concern, more and more fitness facilities are offering balance training for their older members. Should you?
ACSM has issued a new Position Stand advising fitness professionals on the proper way to add load or resistance to an existing weight training regimen. “Progression Models in Resistance Training for Healthy Adults” was published in the February issue of Medicine & Science in Sports & Exercise.
By providing sound direction, good food sources and a nurturing environment, parents can help ensure that teens make healthy dietary decisions now and develop good eating habits that last a lifetime. To offer your teens optimal support with their nutrition, use these tips from Jenna A. Bell-Wilson, MS, RD, LD, consultant for New Mexico Sports and Wellness in Albuquerque and Southwest C.A.R.E. Center in Santa Fe.
Chances are many of your adult members have children. Does your fitness facility have programs and services that cater to youngsters, and ultimately, to their parents? If not, consider adding classes and programs specifically designed for kids—from tots to teens. These programs can improve your membership retention rates and create a profit center.