You’ve seen it before. You change the CD and your kickboxing class goes from blasé to hey-hey! Or your client is suddenly able to do that last set when his favorite song is played on the radio. Music has strong emotional and psychological ties for many people. It motivates, connects and offers a fun escape route from routine. Tap into this power by using targeted music for each market, from the March 1, 2004, International Health, Racquet & Sportsclub Association (IHRSA) and Ketchum Global Network’s Trends Insight:
By Colin Milner
Eight Ways to "Age" Your Business
Implement these action steps to appeal to an aging population. According to the World Health Organization (2002), "Older people spend more of their income on health than any other need or activity." In addition, a recent study reports that the "anti-aging" movement is on the rise, currently accounting for $45 billion in tummy tucks, faci...
According to a study in the December 2003 issue of the Journal of the American Dietetic Association, children can reduce their body fat by 0.4% by simply adding one 8-ounce glass of skim milk or an 8-ounce serving of yogurt to their existing daily calcium intake. Doing so is also likely to decrease kids’ daily consumption of carbonated beverages. The researchers recommended that “attempts to increase dietary calcium focus on low-fat, calcium-rich foods.”a breakfast
a day keeps cavities away
Exercising to Music May Improve Brainpower
People who exercise are already smart, but listening to music while exercising may make them even smarter, according to a study published in the November–December issue of Heart & Lung (2003; 32 , 368–73).
After 20 years of training for and competing in triathlons, I’ve grown accustomed to the reactions many people have when the subject comes up in
conversation. Common responses are “What are you, crazy?” and “No way could I do that!” or “How in the world can you find time?” What these people don’t know is that, unless you’re Ironman-bound, triathlons are not just for the superfit athlete, compulsive exerciser or wealthy retiree with too much time and too little to do.
Older Americans have enjoyed health improvements in recent decades thanks to numerous medical advances. However, if obesity continues rising at its current rate—without other changes in health behaviors or medical technology—those gains could be negated by 2020, a study predicts.
Unconditional love can be dangerous if it prevents parents from acknowledging and acting on a child’s weight problem. According to British researchers doing a long-term diabetes study in 54 schools in Plymouth, England, some parents are turning a blind eye to obesity.
When Michele Silence, MA, stands in front of her group fitness class, it isn’t unusual for her to pretend she’s a dinosaur. She’s not demonstrating a new dance move, but teaching kids ages 2–6 years old the benefits of exercise. Silence teaches a structured physical education curriculum called KID-FIT that is designed to educate children about healthy lifestyle habits.
Food can be a real challenge for kids who are diabetic. Now a new book teaches diabetic kids how to take control of their diets and have fun in the process.
Cooking Up Fun for Kids With Diabetes: Recipes, Crafs, Games & More! written by Patti B. Geil, MS, RD, & Tami A. Ross, RD, LD, contains kid-oriented recipes and nutrition hints. It is available for purchase at the American Diabetes Association's online bookstore at http://store.diabetes.org.
Children who regularly skip breakfast are far more likely to have dental cavities, according to a recent study published in the Journal of the American Dental Association. Interestingly, the risk of cavities was just as great for affluent children as it was for kids who were poor and had little access to dental care. In fact, children from affluent families who skipped breakfast were almost three times more likely to get cavities as their well-to-do counterparts who did eat breakfast, the researchers found.