You’ve seen it before. You change the CD and your kickboxing class goes from blasé to hey-hey! Or your client is suddenly able to do that last set when his favorite song is played on the radio. Music has strong emotional and psychological ties for many people. It motivates, connects and offers a fun escape route from routine. Tap into this power by using targeted music for each market, from the March 1, 2004, International Health, Racquet & Sportsclub Association (IHRSA) and Ketchum Global Network’s Trends Insight:
Exercising to Music May Improve Brainpower
People who exercise are already smart, but listening to music while exercising may make them even smarter, according to a study published in the November–December issue of Heart & Lung (2003; 32 , 368–73).
Unconditional love can be dangerous if it prevents parents from acknowledging and acting on a child’s weight problem. According to British researchers doing a long-term diabetes study in 54 schools in Plymouth, England, some parents are turning a blind eye to obesity.
Older Americans have enjoyed health improvements in recent decades thanks to numerous medical advances. However, if obesity continues rising at its current rate—without other changes in health behaviors or medical technology—those gains could be negated by 2020, a study predicts.
When Michele Silence, MA, stands in front of her group fitness class, it isn’t unusual for her to pretend she’s a dinosaur. She’s not demonstrating a new dance move, but teaching kids ages 2–6 years old the benefits of exercise. Silence teaches a structured physical education curriculum called KID-FIT that is designed to educate children about healthy lifestyle habits.
By Colin Milner
Eight Ways to "Age" Your Business
Implement these action steps to appeal to an aging population. According to the World Health Organization (2002), "Older people spend more of their income on health than any other need or activity." In addition, a recent study reports that the "anti-aging" movement is on the rise, currently accounting for $45 billion in tummy tucks, faci...
After 20 years of training for and competing in triathlons, I’ve grown accustomed to the reactions many people have when the subject comes up in
conversation. Common responses are “What are you, crazy?” and “No way could I do that!” or “How in the world can you find time?” What these people don’t know is that, unless you’re Ironman-bound, triathlons are not just for the superfit athlete, compulsive exerciser or wealthy retiree with too much time and too little to do.