Since the mid-1990s, the fitness industry has been readying itself for a rising tide of older adults. Fitness professionals have grown with this nich market, trying to anticipate its needs and learning on a daily basis which direction to take. While we don't have all the answers to what the best modifications are, what the proper marketing plan is or whatever even whether to call these clients "seniors" or "older adults" (or both), we do know there is a need for specialized fitness services.
At the 2002 World Fitness IDEA® convention, held this past summer in San Diego, the hot topic among attendees was teaching older adults. As all of this year’s IDEA award recipients emphasized in their acceptance remarks, not only is it cool and fun to teach the older-adult population, but it’s prudent as well. With the baby boomer wave cresting, teaching older adults really is an investment in your own future!
How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.
s you grow older, are you looking for a form of exercise that is fun, safe and effective? Try water exercise. Mary E. Sanders, MS, education director for WaterFit/Wave Aerobics and adjunct professor in the health ecology department at the University of Nevada at Reno, explains the benefits of water exercise for older adults: 1. Safety. Water provides a safe environment because e...
According to the Centers for Disease Control and Prevention, falls account for the highest number of accidental injury deaths in adults 65 years and older. To address this concern, more and more fitness facilities are offering balance training for their older members. Should you?
ACSM has issued a new Position Stand advising fitness professionals on the proper way to add load or resistance to an existing weight training regimen. “Progression Models in Resistance Training for Healthy Adults” was published in the February issue of Medicine & Science in Sports & Exercise.
Effect of High-Intensity Resistance
Exercise on Elderly Bones
Vincent, K.R., & Braith, R.W. Resistance exercise and bone turnover in elderly men and women. Medicine & Science in Sports & Exercise, 34 (1), 17-23.
A new study indicates that older women who consume too much vitamin A may increase their risk of hip fracture. Researchers found that women with the highest total intake of vitamin A, from both fortified food and multivitamin supplements, had double the risk of hip fracture compared to women with the lowest intake. The study appeared in the January 2, 2002, issue of the Journal of the American Medical Association.
Editor’s Note: This is the first in a series of Special Reports that will appear in IDEA Health & Fitness Source throughout the year. The goal of these Special Reports is to investigate timely industry issues in an impartial manner to create a dialogue among fitness professionals.