Has your client intake list leveled off? Or worse, taken a nosedive? While your skills and expertise may be up to par, the message or image you present might be hampering your progress.
“[The health and fitness industry is] a particularly crowded professional space, so standing out with a different message is really tough,” explains Lauryn Bennett, startup brand strategy consultant at www.lauryn
bennett.com. To really stand out, she urges, professionals must analyze and create a more appealing identity. Bennett offers this advice:
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.
In much of the working world, people are expected to be on the job for 40 hours or more every week. People seem to respect you when you say you’re really busy. However, when putting in a hard day’s work goes awry, it translates to “crazy busy” or “I’m swamped.” And “crazy busy” is not conducive to the good health and well-being we aspire to for ourselves, our families and our clients in the fitness industry.
You have been recruited to change a life. A young man is out of shape and headed toward a life of obesity and health complications. But he desperately wants to change. Perhaps you saw him on television during the 2012 Summer Olympics. He appeared on a Nike® commercial shot in a rural area near London, Ohio.
When I was a child growing up on a farm in the mostly snow-covered fields of Minnesota, I imagined a very different life: living in an airy house in a sunny climate, wearing flowing white clothes and welcoming many guests. In junior high, I wrote a paper on being a freelance writer. Today, I am a freelance writer in Southern California in a spacious home with plenty of guests (relatives from Minnesota!); and yes, I do like to wear white. Exactly how this life materialized seems to be part conscious determination, part cosmic mystery—and there you have the maddening beauty of manifesting.
“You can have all the exercise skills in the world, but it won’t matter if you can’t help your clients achieve their true goals,” says online coach, author and former health club owner Tom Terwilliger. “You’ll just be a technician rather than a change agent.”
How can you manifest your own dreams and goals—and help your clients realize theirs?
Is your skin ready for the summer? The cold, dry months of winter can leave skin parched, dull and flaky, yet preparing skin for summer involves more than a great moisturizer. Beautiful skin starts from the inside.
People often turn to topical treatments to shed their winter pallor, unaware that a diet rich in skin-nourishing nutrients coupled with blood-pumping exercise can revive the dullest winter complexion.
This article will explore why disconnecting is an essential part of career success. You will also learn the steps required to make sure your business doesn’t suffer while you’re away.
Recharge Before You Crashnewsletter_teaser: This article will explore why disconnecting is an essential part of career success. You will also learn the steps required to make sure your business doesn’t suffer while you’re away.