You know them well—your obese clients who have tried everything: weight-loss meal programs, fat-burner pills, crash diets, gym memberships. Nothing worked for very long. When they turned up at your door, low self-efficacy was all they had to show for their sincere efforts to change.
More than anything, you want to help them turn the corner and adopt healthy lifestyle behaviors they can maintain. But how do you do it?
Think about knocking on wood or throwing salt over your shoulder. Rituals such as these, involving movements that “push away” from the body, may make us feel better because we have built up an association between pushing actions and avoiding harm or danger, according to psychologists at the University of Chicago.
What helps someone become happier depends on the person, says researcher Sonja Lyubomirsky. “However, when we research strategies, the two that are often at the top of the list are physical activity and acts of kindness,” she says. “They seem to work better because they’re more tangible.”
Need a vacation? Worried about the expense? Do you know that several resorts will give you accommodations and food almost for free in return for teaching a couple of classes like yoga, Pilates, water fitness, Zumba® or boot camp each day of your trip? You can have a world-class vacation without paying the pricey rates of a high-class resort.
Has your client intake list leveled off? Or worse, taken a nosedive? While your skills and expertise may be up to par, the message or image you present might be hampering your progress.
“[The health and fitness industry is] a particularly crowded professional space, so standing out with a different message is really tough,” explains Lauryn Bennett, startup brand strategy consultant at www.lauryn
bennett.com. To really stand out, she urges, professionals must analyze and create a more appealing identity. Bennett offers this advice:
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.
In much of the working world, people are expected to be on the job for 40 hours or more every week. People seem to respect you when you say you’re really busy. However, when putting in a hard day’s work goes awry, it translates to “crazy busy” or “I’m swamped.” And “crazy busy” is not conducive to the good health and well-being we aspire to for ourselves, our families and our clients in the fitness industry.