Fitness professionals have long grappled with why some people are more motivated to exercise than
others. Currently, more than 60% of adults in the United States do not meet the Surgeon General’s recommendations for physical activity. Approximately 25% of adults aren’t active at all. But what can you learn from people who do exercise? Research published in the March–April 2004 issue of ACSM’s Health & Fitness Journal, (2004; 8 , 11–14) shows that long-term exercisers stay active because of the way it makes them feel.
You’ve seen it before. You change the CD and your kickboxing class goes from blasé to hey-hey! Or your client is suddenly able to do that last set when his favorite song is played on the radio. Music has strong emotional and psychological ties for many people. It motivates, connects and offers a fun escape route from routine. Tap into this power by using targeted music for each market, from the March 1, 2004, International Health, Racquet & Sportsclub Association (IHRSA) and Ketchum Global Network’s Trends Insight:
Many fitness facility members look to group fitness instructors for cues on how to exercise and live a healthy lifestyle. However, these role models may have—or be at an increased risk for—eating disorders, body dissatisfaction and compulsive exercise.
“Ellen” had great success with her low-carbohydrate diet. She lost 14 pounds in 5 weeks and felt like she was in control. No longer was she a slave to the chocolate chip cookie binge that had been her evening ritual. She was proud that she had exercised every day, waking up muscles she didn’t even know she had.
Do some of your clients want to enjoy the benefits of weight loss without expending any effort? They’re not alone in wishing for the rewards without the work!
A Harris-Weight Watchers survey found that most women believe the greatest payoffs to thinness are better and lasting health, more energy and higher esteem. But the survey also found that general inertia keeps many overweight women from having the thinner body they want. (That’s why they need personal trainers like you!)
Brain-based research is revolutionizing teaching and learning. We have learned more about the brain in the past two decades than in all recorded history. However, all that knowledge is useless unless you know how to apply it. Learn how to implement brain-based theory in your own staff training and watch comprehension and follow-through improve.