. . . Y-Flex, a new bicycle created by Brigham Young University engineers and made of carbon fiber intertwined with Kevlar string, making the bike lighter and more aerodynamic; . . .123 Fit, a new Quiznos Sub® franchise offering a “results-focused fitness club rooted in a 30-minute exercise routine”; . . . A Big Attitude Inc., a company that se...
Are you having trouble waking up on these cold, dreary mornings? Have your clients seemed more lethargic or grouchy during training sessions lately? Do your students complain that their energy levels are lower than the temperature outside?
It’s important for fitness professionals to realize that such signals may point to more than just postholiday doldrums. You or your clients ...
Fitness professionals have long grappled with why some people are more motivated to exercise than
others. Currently, more than 60% of adults in the United States do not meet the Surgeon General’s recommendations for physical activity. Approximately 25% of adults aren’t active at all. But what can you learn from people who do exercise? Research published in the March–April 2004 issue of ACSM’s Health & Fitness Journal, (2004; 8 , 11–14) shows that long-term exercisers stay active because of the way it makes them feel.
You’ve seen it before. You change the CD and your kickboxing class goes from blasé to hey-hey! Or your client is suddenly able to do that last set when his favorite song is played on the radio. Music has strong emotional and psychological ties for many people. It motivates, connects and offers a fun escape route from routine. Tap into this power by using targeted music for each market, from the March 1, 2004, International Health, Racquet & Sportsclub Association (IHRSA) and Ketchum Global Network’s Trends Insight:
Many fitness facility members look to group fitness instructors for cues on how to exercise and live a healthy lifestyle. However, these role models may have—or be at an increased risk for—eating disorders, body dissatisfaction and compulsive exercise.
Do some of your clients want to enjoy the benefits of weight loss without expending any effort? They’re not alone in wishing for the rewards without the work!
A Harris-Weight Watchers survey found that most women believe the greatest payoffs to thinness are better and lasting health, more energy and higher esteem. But the survey also found that general inertia keeps many overweight women from having the thinner body they want. (That’s why they need personal trainers like you!)