This year our 14th annual survey
went to club owners, fitness
directors and other fitness professionals
in the midst of a
financially unstable economy.While the
fitness market may not be booming, it
seems to be at least stable, which is great
news when businesses all around the
globe are faltering. The really encouraging
aspect of this year’s results is that the
diversity of classes, equipment and programs
offered has continued to increase.
2009 IDEA Fitness Programs
& Equipment Trends
How to Read the Numbers
The percentage (%) reflects the
number of survey respondents who
answered yes to a given survey
question. All percentages have been
rounded up at 0.5 and down at 0.4.
Percentages do not necessarily total
100, because of multiple or missing
The most popular fitness classes in Israel are body conditioning, core training, stability ball, yoga, step and dance-based formats, notes Yoav Avidar, international fitness presenter from Tel Aviv, Israel, who has been working in the fitness industry for 12 years. “In general, and especially during these days of economic hardship, popular equipment-based classes are ones that use the equipment the club has!” he says. “Clubs and studios are very hesitant to buy new equipment, especially if it’s relatively expensive.
In this day and age of cost-per-head analysis and streamlined schedules, the classes that make the cut are expected to keep numbers out of the red. However, the bigger the class, the more disparity there is among participant preferences and abilities. Meeting everyone’s needs is tough, but not impossible. The following segmented circuit class uses a combination of music- and drill-based movement patterns. You can please the stepaholic and the boot camper all in the same class!
A recent article posted on Forbes.com may have caused fitness professionals nationwide to breathe a big sigh of relief. Despite broadening financial woes, it appears that consumers are not yet willing to give up fitness facility memberships. So what will those consumers expect from fitness professionals
As the popularity of Nintendo’s exergaming console Wii continues to rise, tales of Wii-
related chronic and acute injuries follow suit. While no hard research has been produced, an Internet search details incidences of black eyes from wayward controllers, elbow tendonitis and even knee dislocations. Help your clients avoid injury with safety tips from tech-savvy IDEA
author and presenter Biray Alsac, MS.