The University of Florida Department of Recreational Sports gets executive with its class descriptions for Upper Management and Lower Management. Both classes
focus on building core strength, but the former is all about arms, chest, shoulders and upper back, while the latter homes in on the legs and glutes.
Most people hire a personal trainer to achieve a goal, not to play. Clients expect to experience change, so failure to achieve change is seen as a failure in service. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play. As trainers, we can foster an environment where clients experience physical, mental and emotional transformation while enjoying an atmosphere that allows them to become lost in the moment. Think of it as “challenge play.”
Creating a Challenge Play Environmentnewsletter_teaser: Most people hire a personal trainer to achieve a goal, not to play. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play.
Need a vacation? Worried about the expense? Do you know that several resorts will give you accommodations and food almost for free in return for teaching a couple of classes like yoga, Pilates, water fitness, Zumba® or boot camp each day of your trip? You can have a world-class vacation without paying the pricey rates of a high-class resort.
Fascia: you’re hearing about it more and more, and for good reason. Consciously or unconsciously, you have been working with fascia—connective tissue—for your whole movement career. It is unavoidable. Now, however, new research is reinforcing the importance of fascia in functional training (Fascia Congress 2009). Fascia is much more than “plastic wrap around the muscles.” It is the organ system of stability and mechano-regulation.newsletter_teaser: Fascia: you’re hearing about it more and more, and for good reason. Consciously or unconsciously, you have been working with fascia—connective tissue—for your whole movement career. It is unavoidable. Now, however, new research is reinforcing the importance of fascia in functional training (Fascia Congress 2009). Fascia is much more than “plastic wrap around the muscles.” It is the organ system of stability and mechano-regulation. Understanding the importance of fascia gives rise to three exciting new questions:
Most injuries are connective-tissue (fascial) injuries, not muscular injuries—so how do we best train to prevent and repair damage and build elasticity and resilience into the system?
There are 10 times more sensory nerve endings in fascia than in muscles—so how do we aim proprioceptive stimulation at the fascia as well as the muscles?
In this article series we have covered a wealth of information to help you create and maintain a business edge so that you stand out from other trainers, coaches and fitness centers. I have enjoyed thinking through the elements that I believe have given my personal training and coaching business, Cross Coaching & Wellness, a business edge in my local community and in the fitness and wellness professional world as a whole. Writing these articles has also motivated me to stay on track with my own advice while I am sharing it with you.
People living in different regions of Spain have opposing views on fitness. “Talking about new trends in fitness and working out at lunchtime or after work are normal in certain cities, for example,” says Alex Ventura, a Barcelonan who has been working in the fitness industry for more than 15 years as a group exercise instructor, a personal trainer, a consultant and an educator.
The first time we surveyed members for the annual IDEA Fitness Programs & Equipment Trends report, in 1995, personal training was just beginning to emerge as an affordable exercise option for most consumers and as a viable career choice for fitness professionals. Pilates had been around for decades; however, relatively few exercise professionals knew much about it. Zumba® What-a? Never heard of it.
So how do we keep members coming back and entice others to join? Jade Teta, ND, co-owner of Metabolic Effect in Winston-Salem, North Carolina, suggests that it’s time to change the way we exercise. “The average person doesn’t have a lot of time or money to devote to fitness,” he says. “People are looking for high-quality training, but without the cost. They also want programs that are exciting and challenge the mind and body.”
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