Analysis: The Trends Behind the Numbers
By Kathie Davis
he year 2000 is full of good news for the fitness industry. The consumer press continues
Personal trainers, who used to train only one person at a time, now may train two at a time--and sometimes three or four. Fitness assessments are offered in corporations and group exercise studios. As we go forward, we need to avoid stereotyping any ...
Postrehab Training Proves Profitable
Ouch! As baby boomers grow older, many are experiencing at least one chronic injury. They may undergo surgery or physical therapy to help relieve pain. After they're released from therapy, however, many still need specialized attention regarding an exercise program. That's where the fitness community is stepping in. In the 2000 IDEA Personal Training Trendwatch, postrehabilitation training emerged as a definite growth area.
We i g h t M a n a g e m e n t : A We i g h t y I s s u e
he World Health Organization estimates that worldwide, 1.2 billion people are overweight. In the United States alone, about one-third of adults ages 20 to 74 are overweight, according to the National Institute of Diabetes and Digestive and Kidney Diseases. What is the fitness community doing to address this issue? In the 19...
OL D D O G S ,
NEW TRIC K S
BY SHIRLEY ARCHER, JD, MA
WHY THE FITNESS EQUIPMENT
OF OUR CHILDHOOD IS ENJOYING A RESURGENCE IN TODAY 'S L ATEST PROGRAMMING TRENDS.
eople cherish their memories of playful childhood activities. Bouncing on a trampoline, jumping rope and playing ball are some of our favorites. Capitalizing on the way these memories resonate with baby boomers, creative fitness entre...
The boxing/kickboxing phenomenon shows no signs of slowing down, according to the 1999 IDEA Fitness Programs Survey. Sixty-nine percent of the facilities surveyed offered boxing programs (a 45% increase since 1996), and 43 percent conducted martial-arts-based group fitness classes (a 31% gain since 1997). How has this trend unfolded over the last few years?
If you ask a room full of fitness managers about CrossFit®, you’re likely to get responses that range in tenor from enthusiastic to disdainful. Despite the bad publicity CrossFit has received and how some in the mainstream fitness industry have shunned it, it’s more popular than ever. CrossFit has over 10,000 affiliates around the world (Beers 2014).
newsletter_teaser: If you ask a room full of fitness managers about CrossFit®, you’re likely to get responses that range in tenor from enthusiastic to disdainful. Despite the bad publicity CrossFit has received and how some in the mainstream fitness industry have shunned it, it’s more popular than ever. CrossFit has over 10,000 affiliates around the world (Beers 2014).
newsletter_teaser: Small-group training enables trainers to work with three to about 10 clients at a time, making more money and delivering better results. Here are four effective ways to approach small-group-specific exercise design.
Sometimes the best ideas are born of necessity. Dina Kimmel, a mother of two, experienced difficulty finding ways to support her autistic son’s development, so she took on the challenge herself and created a “sensory gym” in her home. After seeing her son’s success with it, Kimmel decided that this type of setting should be available to others, and she opened the first We Rock the Spectrum Kid’s Gym® for All Kids in Tarzana, California.
newsletter_teaser: It doesn’t take long before many fitness professionals realize that teaching and training clients involves much more than simply counting sets and reps. Approaching clients from a more holistic perspective, with an eye toward body, mind and spiritual health, is one solution.
newsletter_teaser: In the past, many golfers were not concerned about being fit. Today, however, golf fitness conditioning has come to the fore as amateur and pro golfers alike strive to enhance their play and reduce the risk of common golf injuries. Savvy golfers are discovering that golf-specific training can improve their performance on the links.