idea fitness managerCustomer Profile
Percentages in this section are likely the respondents’ estimates or observations. Respondents may not have had reference data.
The estimated percentages do not equal 100% because of rounding.
It has been only 2 years since IDEA began tracking the popularity of core conditioning classes versus conventional abdominals classes on our annual Fitness Programs & Equipment Survey. In that short time span, the number of fitness facilities offering core conditioning jumped from 61 percent in 2001 to 72 percent in 2002 (see the October 2002 issue of IDEA Fitness Manager). With the recent proliferation of new core equipment, including items like the Reebok Core Board and the BOSU Balance Trainer, core conditioning is proving as popular as fitness-based yoga and Pilates.
Definitely praise your clients for engaging in even the smallest amount of physical activity. However, don’t let them think that it’s okay to do only the minimum. A recent Harvard study of more than 40,000 men ages 40 to 75 suggested that, the higher the intensity of one’s exercise, the greater one’s chance of avoiding heart disease.
Most industries nowadays recognize the incredible buying power of teenagers and go out of their way to appeal to this demographic. Not so the fitness industry, which in the past has ignored this age group. Yet many feel that this is the very market that clubs should be trying to attract in order to instill a lifelong commitment to exercise and healthy eating. Now, more and more cutting-edge clubs are targeting teenagers with innovative fitness classes and healthy-lifestyle programming.