It has been only 2 years since IDEA began tracking the popularity of core conditioning classes versus conventional abdominals classes on our annual Fitness Programs & Equipment Survey. In that short time span, the number of fitness facilities offering core conditioning jumped from 61 percent in 2001 to 72 percent in 2002 (see the October 2002 issue of IDEA Fitness Manager). With the recent proliferation of new core equipment, including items like the Reebok Core Board and the BOSU Balance Trainer, core conditioning is proving as popular as fitness-based yoga and Pilates.
Most industries nowadays recognize the incredible buying power of teenagers and go out of their way to appeal to this demographic. Not so the fitness industry, which in the past has ignored this age group. Yet many feel that this is the very market that clubs should be trying to attract in order to instill a lifelong commitment to exercise and healthy eating. Now, more and more cutting-edge clubs are targeting teenagers with innovative fitness classes and healthy-lifestyle programming.
Definitely praise your clients for engaging in even the smallest amount of physical activity. However, don’t let them think that it’s okay to do only the minimum. A recent Harvard study of more than 40,000 men ages 40 to 75 suggested that, the higher the intensity of one’s exercise, the greater one’s chance of avoiding heart disease.
T H E W I D E N I N G A P P E A L O F P I L AT E S M AT C L A S S E S
The popularity of Pilates training shows no signs of abating, judging by the results of this year's IDEA Group Fitness Trendwatch report. In fact, Pilates came in second among all fitness trends rated in 2002, bested only by yoga. That is remarkable when you consider that many fitness facilities have yet to inves...
What today's most innovative program directors predict your members will be asking for in the future.
By Dia n e L o fshul t
The world has changed drastically since our last Group Fitness Trendwatch report. People everywhere are still reacting to the events of September 11 in ways large and small. Immediately after the attacks, fitness facilities reported a surge in at...
Do you charge for specialty classes? A few years ago when specialty classes
requiring specific equipment or more highly trained—and hence, more expensive instructors—grew on the fitness scene, owners and managers played with the idea of charging fees
in addition to membership fees. What happened?
It appears that the extra charges never became part of the game, and
facilities instead chose to absorb the costs. What is the balance between charging extra to cover costs and
upsetting the membership?
According to the Centers for Disease Control and Prevention, falls account for the highest number of accidental injury deaths in adults 65 years and older. To address this concern, more and more fitness facilities are offering balance training for their older members. Should you?
Chances are many of your adult members have children. Does your fitness facility have programs and services that cater to youngsters, and ultimately, to their parents? If not, consider adding classes and programs specifically designed for kids—from tots to teens. These programs can improve your membership retention rates and create a profit center.