Do you charge for specialty classes? A few years ago when specialty classes
requiring specific equipment or more highly trained—and hence, more expensive instructors—grew on the fitness scene, owners and managers played with the idea of charging fees
in addition to membership fees. What happened?
It appears that the extra charges never became part of the game, and
facilities instead chose to absorb the costs. What is the balance between charging extra to cover costs and
upsetting the membership?
According to the Centers for Disease Control and Prevention, falls account for the highest number of accidental injury deaths in adults 65 years and older. To address this concern, more and more fitness facilities are offering balance training for their older members. Should you?
Chances are many of your adult members have children. Does your fitness facility have programs and services that cater to youngsters, and ultimately, to their parents? If not, consider adding classes and programs specifically designed for kids—from tots to teens. These programs can improve your membership retention rates and create a profit center.
Perhaps what is most frustrating about the rising number of people with diabetes, heart disease and obesity is the fact that in many cases exercise and diet can prevent these conditions. And prevention is more cost-effective than treatment, which is why partnerships between fitness facilities and hospitals are growing.
What Exactly Is the Core Board?
The new core board program and equipment developed by Reebok offer users three-dimensional motion on an oblong platform. The platform has feet that hold the board in place on the floor while the platform itself reacts to movement. Participants must adjust their balance in response to the
Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.
industry watch: program trends
CONNECTING WITH YOUR SENIOR CLIENTS
Since clients 55 and older constitute the fastest-growing membership segment in health clubs and fitness centers across the United States, there's a great need for innovative senior programming to stay competitive. What do you have to know to create a successful senior program? "Define `seniors' first," recommends Deborah Redder, n...
Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...