Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.
industry watch: program trends
CONNECTING WITH YOUR SENIOR CLIENTS
Since clients 55 and older constitute the fastest-growing membership segment in health clubs and fitness centers across the United States, there's a great need for innovative senior programming to stay competitive. What do you have to know to create a successful senior program? "Define `seniors' first," recommends Deborah Redder, n...
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...
Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.
industry watch: program trends
PROGRAMMING FOR MEN
Getting men into group fitness classes has always posed challenges for program managers. "The biggest challenge is that old-fashioned image of the gym where men are in the weight room and women are in the dance studio," says Yordi Arteaga, a fitness business consultant in Buenos Aires, Argentina. Fortunately, that image is slowly disappearing. Dan...
Our sixth annual report on what today's cuttingedge program directors are planning for tomorrow-- and why you should be, too!
Group Fitness Trendwatch 2001
Now that the economy is slowing and consumer confidence is waning, it's more important than ever that your facility's programming schedule meet the needs and desires of your members. With less discretionary income to spend on fitness activitie...
S P O R T- S P E C I F I C C O N D I T I O N I N G F O R T E E N S
With high-school sports becoming more competitive, the pressure is on for student athletes to excel. To help their teenagers, parents are seeking sport-specific training as an adjunct to team practices and physical education (PE) classes. And to gain an edge over their peers, more and more average teens, following th...
F I T N E S S FA C I L I T I E S TA P I N T O T H E S PA M A R K E T
According to the International Spa Association (ISPA), 90 million spa visits took place in the United States in 1999, generating $5 billion in revenue. Of the 5,689 spas across the country, 423 are club spas--facilities that focus on fitness and offer a variety of professionally administered spa services on a day-u...