industry watch: program trends
MOMS + BABIES = REVENUE + RETENTION
After longtime group fitness students give birth, they want to return to classes but often don't feel comfortable leaving their babies in day care. On the other hand, new mothers who haven't exercised much prepregnancy may now be motivated to become active. Fitness facilities are capturing both these markets through innovative mom-...
With so many fitness activities available, how do you determine which ones are a good fit for your business? Asking current customers is your first step to answering that question. Surveys, informal conversations and tracking participation are good ways to find out what clients are interested in. The second step is to see what other facilities are offering, both locally and nationally, and predict if your customers will like the same programs their customers do.
ncreasingly, fitness facilities are offering Pilates programs. Although developed in the 1920s, Pilates--an exercise method involving controlled, nonimpact movements that engage both body and mind--has today become part of the fitness industry's lexicon as more and more clients clamor to try this type of workout. Marketing Angle. Because of the media attention Pilates has received...
Analysis: The Trends Behind the Numbers
By Kathie Davis
he year 2000 is full of good news for the fitness industry. The consumer press continues
Personal trainers, who used to train only one person at a time, now may train two at a time--and sometimes three or four. Fitness assessments are offered in corporations and group exercise studios. As we go forward, we need to avoid stereotyping any ...
Postrehab Training Proves Profitable
Ouch! As baby boomers grow older, many are experiencing at least one chronic injury. They may undergo surgery or physical therapy to help relieve pain. After they're released from therapy, however, many still need specialized attention regarding an exercise program. That's where the fitness community is stepping in. In the 2000 IDEA Personal Training Trendwatch, postrehabilitation training emerged as a definite growth area.
We i g h t M a n a g e m e n t : A We i g h t y I s s u e
he World Health Organization estimates that worldwide, 1.2 billion people are overweight. In the United States alone, about one-third of adults ages 20 to 74 are overweight, according to the National Institute of Diabetes and Digestive and Kidney Diseases. What is the fitness community doing to address this issue? In the 19...
OL D D O G S ,
NEW TRIC K S
BY SHIRLEY ARCHER, JD, MA
WHY THE FITNESS EQUIPMENT
OF OUR CHILDHOOD IS ENJOYING A RESURGENCE IN TODAY 'S L ATEST PROGRAMMING TRENDS.
eople cherish their memories of playful childhood activities. Bouncing on a trampoline, jumping rope and playing ball are some of our favorites. Capitalizing on the way these memories resonate with baby boomers, creative fitness entre...
The boxing/kickboxing phenomenon shows no signs of slowing down, according to the 1999 IDEA Fitness Programs Survey. Sixty-nine percent of the facilities surveyed offered boxing programs (a 45% increase since 1996), and 43 percent conducted martial-arts-based group fitness classes (a 31% gain since 1997). How has this trend unfolded over the last few years?
N i a 's M i n d - B o d y M ove m e n t G a i n s Po p u l a r i t y
ombine a variety of movement speeds, styles, ranges of motion and energy dynamics with a mind-body approach and you have the Nia technique, created by Debbie and Carlos Rosas. In Swahili, Nia means "with purpose." The name also stands for Neuromuscular Integrative Action, which refers to the different kinestheti...
Despite the buzz over “Tabata” training, many fitness clients—and some fitness pros—aren’t aware that they’re not doing true Tabata, meaning the protocol that was first analyzed and reported on in a 1996 edition of Medicine & Science in Sports & Exercise (Tabata et al. 1996).