Perhaps what is most frustrating about the rising number of people with diabetes, heart disease and obesity is the fact that in many cases exercise and diet can prevent these conditions. And prevention is more cost-effective than treatment, which is why partnerships between fitness facilities and hospitals are growing.
What Exactly Is the Core Board?
The new core board program and equipment developed by Reebok offer users three-dimensional motion on an oblong platform. The platform has feet that hold the board in place on the floor while the platform itself reacts to movement. Participants must adjust their balance in response to the
Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.
industry watch: program trends
CONNECTING WITH YOUR SENIOR CLIENTS
Since clients 55 and older constitute the fastest-growing membership segment in health clubs and fitness centers across the United States, there's a great need for innovative senior programming to stay competitive. What do you have to know to create a successful senior program? "Define `seniors' first," recommends Deborah Redder, n...
Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...
Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
industry watch: program trends
PROGRAMMING FOR MEN
Getting men into group fitness classes has always posed challenges for program managers. "The biggest challenge is that old-fashioned image of the gym where men are in the weight room and women are in the dance studio," says Yordi Arteaga, a fitness business consultant in Buenos Aires, Argentina. Fortunately, that image is slowly disappearing. Dan...