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Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
industry watch: program trends
PROGRAMMING FOR MEN
Getting men into group fitness classes has always posed challenges for program managers. "The biggest challenge is that old-fashioned image of the gym where men are in the weight room and women are in the dance studio," says Yordi Arteaga, a fitness business consultant in Buenos Aires, Argentina. Fortunately, that image is slowly disappearing. Dan...
by Diane Lofshult
Our sixth annual report on what today's cuttingedge program directors are planning for tomorrow-- and why you should be, too!
Group Fitness Trendwatch 2001
Now that the economy is slowing and consumer confidence is waning, it's more important than ever that your facility's programming schedule meet the needs and desires of your members. With less discretionary income to spend on fitness activitie...
program trends
S P O R T- S P E C I F I C C O N D I T I O N I N G F O R T E E N S
With high-school sports becoming more competitive, the pressure is on for student athletes to excel. To help their teenagers, parents are seeking sport-specific training as an adjunct to team practices and physical education (PE) classes. And to gain an edge over their peers, more and more average teens, following th...
program trends
F I T N E S S FA C I L I T I E S TA P I N T O T H E S PA M A R K E T
According to the International Spa Association (ISPA), 90 million spa visits took place in the United States in 1999, generating $5 billion in revenue. Of the 5,689 spas across the country, 423 are club spas--facilities that focus on fitness and offer a variety of professionally administered spa services on a day-u...
by April Durrett
industry watch: program trends
C R E AT I N G A S O O T H I N G S PA C E
The 2000 IDEA Fitness Programs & Equipment Survey found that yoga and Pilates continue to be two of the fastest-growing activities in fitness facilities today. The challenge for exercise professionals, however, is to conduct mind-body programs like these in a space that enables participants to have a relaxing experience. Here...
industry watch: program trends
GOLF FITNESS SCORES HOLE IN ONE
The accomplishments of Tiger Woods have inspired nongolfers to take up the game and propelled seasoned golfers to increase their physical fitness in hopes of improving their performance. Fitness facilities are meeting the needs of both groups by offering occasional or ongoing golf fitness classes and workshops. Jacquie Fugate has taugh...
industry watch: program trends
MOMS + BABIES = REVENUE + RETENTION
After longtime group fitness students give birth, they want to return to classes but often don't feel comfortable leaving their babies in day care. On the other hand, new mothers who haven't exercised much prepregnancy may now be motivated to become active. Fitness facilities are capturing both these markets through innovative mom-...
program
trends
ncreasingly, fitness facilities are offering Pilates programs. Although developed in the 1920s, Pilates--an exercise method involving controlled, nonimpact movements that engage both body and mind--has today become part of the fitness industry's lexicon as more and more clients clamor to try this type of workout. Marketing Angle. Because of the media attention Pilates has received...
