So how do we keep members coming back and entice others to join? Jade Teta, ND, co-owner of Metabolic Effect in Winston-Salem, North Carolina, suggests that it’s time to change the way we exercise. “The average person doesn’t have a lot of time or money to devote to fitness,” he says. “People are looking for high-quality training, but without the cost. They also want programs that are exciting and challenge the mind and body.”
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Think of the programs you offer as frosting on a cake. Although a cake is still delicious without frosting, many people would agree it tastes much better with it. The programs you offer enhance the flavor of your business beyond just selling memberships or personal training sessions.
Another grim doctor’s appointment: Tim’s excessive body weight, high blood pressure and high cholesterol are a growing concern for his doctor. Tim has become a walking risk factor for heart attack, stroke and type 2 diabetes. In addition, his weight has created pain in his joints and other body structures, making it hard for him to move or exercise. He used to play sports, but as his body weight rose, movement became more difficult and painful, causing him to stop physical activity all together. Tim is in the 6th grade.
To most people, personal trainers are the solution to a huge problem: unsafe, ineffective and inefficient workouts. When the three goals of kinesiology and applied biomechanics—safety, effectiveness and efficiency (Hamilton, Weimar & Luttgens 2008)—are met, it results in successful participation in physical activity and improvements in the physical and physiological factors associated with fitness.
Has this ever happened to you? You’re all set to teach. Your music is ready, and you’ve done your sound check. The lighting is perfect, and the regulars take their places, be it for indoor cycling, yoga or boot camp. Then, in walks a new person. “Great,” you think. “I’ll greet her and hope she falls into place with relative ease.” But what you don’t expect is that she is not only new but uniquely challenged in a way you’ve never encountered.
There are a variety of approaches to race training, and the most appropriate will depend on the needs of your clients and your business. Discover how different trainers structure and market race training and why it’s beneficial for you and your clients.
Rowing and riding classes are dynamic workouts with real-life applications to both sports, rowing and cycling. The introduction of power meters to indoor cycles and various preset programs on rowers have taken these classes to a whole new level. An understanding of the fundamentals of each sport, mixed with a little creativity, is all that is needed for an effective, fun fusion class.
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The St. Paul Jewish Community Center in St. Paul, Minnesota, offers its members B.L.A.S.T. (body locomotion and strength training). According to the online schedule, the intermediate-to-advanced workout is a combination of low-impact cardio and strength training. The facility challenges its members and guests to “have fun exploring some nontraditional exercises that challenge your strength, balance and dexterity.” The St. Paul JCC also offers Logrolling throughout the year.
In this day and age of cost-per-head analysis and streamlined schedules, the classes that make the cut are expected to keep numbers out of the red. However, the bigger the class, the more disparity there is among participant preferences and abilities. Meeting everyone’s needs is tough, but not impossible. The following segmented circuit class uses a combination of music- and drill-based movement patterns. You can please the stepaholic and the boot camper all in the same class!
Warm-ups can be boring and are often overlooked because we can hardly wait to teach that brand-new combination or hot new move! But with a little time and effort, a really good warm-up can create amazing energy and set the tone for the rest of class. So how do you take something that seems so mundane and add a little soul and spice to it?