It’s bound to happen. After months of enjoying strength gains, weight loss and the wonderful feeling of growing more flexible, you suddenly feel stuck. All the exciting changes have come to a halt, and you feel frustrated and discouraged. Your great new exercise habits are in danger of lapsing into good intentions. What’s going on?
The IDEA mission to Inspire the World to FitnessTM begins with each of you. Your expertise in integrating equipment and fitness activities is the key to attracting and retaining exercisers.
The more people are attracted to—and retained by—your programs and facilities, the more people will exercise. Their participation helps build your business, which enables you to provide more programs and equipment. That is a circle of fitness worth completing for everyone.