Do you charge for specialty classes? A few years ago when specialty classes
requiring specific equipment or more highly trained—and hence, more expensive instructors—grew on the fitness scene, owners and managers played with the idea of charging fees
in addition to membership fees. What happened?
It appears that the extra charges never became part of the game, and
facilities instead chose to absorb the costs. What is the balance between charging extra to cover costs and
upsetting the membership?
are missing out on a considerable market.
If your business strategy isn't in touch with today's women, you
By Dawn Braud, MS
of the members in medical fitness centers are women, according to a 1999 report from the Medical Fitness Association (MFA 1999). Even more important may be the fact that women make most consumer decisions. In her book, EVEolution: Understanding...
Learn to recognize distorted thinking and create an environment in which clients excel.
By Daniel R. Ball, MS
Whether you think you can or whether you think you can't, you're right. --Henry Ford houghts play a critical role in determining emotional responses to events. What we think about ourselves and our performances, and how we interpret specific situations directly impact...
All in the Family
Build healthy families--and increase company profits--with classes that appeal to both kids and their parents.
Sneak a peak at life with the Hamiltons. A baby-sitter picks up Joey, aged nine, and Tracy, aged seven, after school. Although their mom, Jane, encourages the baby-sitter to take them outside to play, the kids prefer mastering the latest Nintendo...
By Len Kravitz, PhD
Low-Back Stability Training
n the fitness world today, the terms core function, core strength, and core stability have found their way into exercise program design. For example, clients are now in need of exercises for the critical torso muscles (transverse abdominis and multifidus muscles), posture/ spinal assessments, training movements to correct muscl...
By Pam Pedlow, MHK
Focus on Eccentric Training
Add a new dimension to your clients' programs with a training method that is effective and efficient.
ince the typical client's number-one excuse for not exercising is usually "lack of time," what personal trainer would not be happy to find a more efficient form of exercise to incorporate into clients' programs? Eccentric training m...
By Gregory Florez
Understand What Clients Want From E-Mail
fter 15 years and 30,000 personal training clients, we've learned at First Fitness Inc. that a service is not valuable, no matter how strongly we may feel about it, unless our clients use it. In the past four columns I've discussed how to find and create Web-based content, communicate electronically with your clients ...
Exercise and Substance Abuse
Programming recommendations and exercise considerations for clients in rehabilitation programs.
BY DEBORAH GOEMANS TURNER AND RONALD J. DOUGHERTY, MD
It is well known that individuals addicted to alcohol and other substances often suffer from low selfesteem and high levels of depression and anxiety. There is also much evidence that exercise can mitigate the...
A guide to inner strength for the athletic client: relax, activate, focus, image and, ultimately, flow.
IDEA PERSONAL TRAINER JANUARY 2001
Take a good, hard look at your clients. Do you consider them athletes? Although their athleticism may be hidden under layers of unused muscle or fat, they are athletes nonetheless. Of course your clients may not be of Olympic caliber, ...
It’s Friday night in tiny Willits, California (population: 4,888.) There’s no Walmart®; there are no chain stores. As usual, this small town is quiet. Yet, at Studio Joy, owner Maddy Avena’s Zumba® class is about to be packed and jamming.