Definitely praise your clients for engaging in even the smallest amount of physical activity. However, don’t let them think that it’s okay to do only the minimum. A recent Harvard study of more than 40,000 men ages 40 to 75 suggested that, the higher the intensity of one’s exercise, the greater one’s chance of avoiding heart disease.
At the 2002 World Fitness IDEA® convention, held this past summer in San Diego, the hot topic among attendees was teaching older adults. As all of this year’s IDEA award recipients emphasized in their acceptance remarks, not only is it cool and fun to teach the older-adult population, but it’s prudent as well. With the baby boomer wave cresting, teaching older adults really is an investment in your own future!
BY PAU L RO B B I N S
Use heart rate to design progressive, effective cardiovascular training programs based on your clients' training zones.
Training by Heart
Monitoring heart rate to determine and manipulate training zones is enjoying a resurgence in popularity in both group fitness and personal training. Why? Because regular exercisers are beginning to realize that performing the same routine...
A W o m e n 's S t r e n g t h P r o g r a m
of each exercise; and gradually increasing your training frequency to two to three times per week. The chart below lists 10 exercises that will strengthen major muscle groups and suggests a training schedule that you can adopt after the first few weeks. Cool-Down (10-15 Minutes). Be sure to cool down after your workout, just as you warme...
Do you charge for specialty classes? A few years ago when specialty classes
requiring specific equipment or more highly trained—and hence, more expensive instructors—grew on the fitness scene, owners and managers played with the idea of charging fees
in addition to membership fees. What happened?
It appears that the extra charges never became part of the game, and
facilities instead chose to absorb the costs. What is the balance between charging extra to cover costs and
upsetting the membership?
How would you like to increase the popularity of your classes? Do you also want to teach in an environment in which you and your students feel challenged and enthusiastic and share a great sense of accomplishment and belonging? The “Double Trouble” paired-training concept can help you achieve these goals. In this innovative workout, participants pair off and train together, often sharing the same piece of exercise equipment and raising each other’s motivation to new heights!
are missing out on a considerable market.
If your business strategy isn't in touch with today's women, you
By Dawn Braud, MS
of the members in medical fitness centers are women, according to a 1999 report from the Medical Fitness Association (MFA 1999). Even more important may be the fact that women make most consumer decisions. In her book, EVEolution: Understanding...
Learn to recognize distorted thinking and create an environment in which clients excel.
By Daniel R. Ball, MS
Whether you think you can or whether you think you can't, you're right. --Henry Ford houghts play a critical role in determining emotional responses to events. What we think about ourselves and our performances, and how we interpret specific situations directly impact...
All in the Family
Build healthy families--and increase company profits--with classes that appeal to both kids and their parents.
Sneak a peak at life with the Hamiltons. A baby-sitter picks up Joey, aged nine, and Tracy, aged seven, after school. Although their mom, Jane, encourages the baby-sitter to take them outside to play, the kids prefer mastering the latest Nintendo...
BY SHIRLEY ARCHER, JD, MA
Building a successful aquatic fitness pro-
Develop a Successful Wa t e r Fitness P ro g r a m
With proper planning, you can build a profitable aquatic fitness program even if you've never taught a water class and don't have a pool!
gram involves much more than simply putting water classes on a schedule. From coordinating use of the pool to budgeting to hiring qu...