Before you can get your yoga or Pilates program off the ground, be sure to study your front-end costs--the amount it will take to get the program up and running--and the back-end costs, which will sustain your program. Consider the following categories as part of the cost of doing business and include them in your pricing.
Pilates is one of the fastest-growing mind-body offerings and is practiced daily by millions of Americans. In any growing fitness trend that has a rush of new participants, there is also a rush of injuries—and Pilates is no exception. The media tout Pilates as a gentle, nonim...
When Joseph Pilates originally set out to teach his unique exercises to German internees during World War I, little did he know that one day hundreds of fitness professionals would teach his techniques, and infomercials would sell products based on his methods. But as popular as Pilates exercise has become over the last two decades, until now no research has been conducted to scientifically va...
idea fitness managerYou can develop a questionnaire like this one to act as informal market research.
Use your members’ responses (with their permission) to post testimonials and other facts to promote your Pilates program.
Let us know a little bit about you! Are you: female or male
14-18 19-25 26-30 31-35
36-40 41-50 51-60 61 or older
What types of exercise do you (or have you) participate(d) in?
yoga aerobics martial arts
dance sports strength training
other (please list)
The reformer, the most asked about and widely used piece of Pilates equipment, has come a long way since Joseph Pilates conceived it many years ago using ropes, pulleys and a moving platform (carriage) to “resist . . . movements in just the right way so those inner muscles really have to work against it” (The Pilates Center 1999-2003).