idea fitness managerYou can develop a questionnaire like this one to act as informal market research.
Use your members’ responses (with their permission) to post testimonials and other facts to promote your Pilates program.
Let us know a little bit about you! Are you: female or male
14-18 19-25 26-30 31-35
36-40 41-50 51-60 61 or older
What types of exercise do you (or have you) participate(d) in?
yoga aerobics martial arts
dance sports strength training
other (please list)
The reformer, the most asked about and widely used piece of Pilates equipment, has come a long way since Joseph Pilates conceived it many years ago using ropes, pulleys and a moving platform (carriage) to “resist . . . movements in just the right way so those inner muscles really have to work against it” (The Pilates Center 1999-2003).
What type of training creates competent teachers?
The Pilates and Yoga Training Debate
By Shirley Archer, JD, MA
With classes ranging from "Disco Yoga" to "Aquatic Pilates," today's consumers can find some version of yoga or Pilates, whether they live in small, quiet towns or giant urban centers. Participation is expected to increase, owing to consumer appeal and mounting medical evidence that mi...
“Physical fitness is the first requisite of happiness.” Joseph H. Pilates, the founder of what we commonly refer to as “the Pilates Method” or just “Pilates,” used to share this belief with his students. In fact if Joseph Pilates had had his way, people all over the world would be practicing his exercise technique, which he originally named “contrology.”
I f Yo u B u i l d I t , T h e y W i l l C o m e :
Starting a Pilates Program i n Yo u r F a c i l i t y
By Lindsay Merrithew and Moira Stott-Merrithew
ow that a U.S. District Court has ruled that Pilates is a generic term (see February 2001 IDEA Health & Fitness Source Industry Watch column for details), more and more fitness facilities are considering providing this popular form of exercis...
industry watch: program trends
C R E AT I N G A S O O T H I N G S PA C E
The 2000 IDEA Fitness Programs & Equipment Survey found that yoga and Pilates continue to be two of the fastest-growing activities in fitness facilities today. The challenge for exercise professionals, however, is to conduct mind-body programs like these in a space that enables participants to have a relaxing experience. Here...
ncreasingly, fitness facilities are offering Pilates programs. Although developed in the 1920s, Pilates--an exercise method involving controlled, nonimpact movements that engage both body and mind--has today become part of the fitness industry's lexicon as more and more clients clamor to try this type of workout. Marketing Angle. Because of the media attention Pilates has received...