How many times has one of your class participants complained of low-back pain? It’s a common problem—and one you probably hear about whether you teach indoor cycling, step, strength fusion, yoga or hip-hop. As an instructor, you’re in a unique position to help participants reduce and prevent discomfort in the lumbar spine and hip musculature. Use a few basic tools to bring the body into balance. The cool-down is the perfect time to do it because the body is warm.
Stretchesnewsletter_teaser: How many times has one of your class participants complained of low-back pain? It’s a common problem—and one you probably hear about whether you teach indoor cycling, step, strength fusion, yoga or hip-hop. As an instructor, you’re in a unique position to help participants reduce and prevent discomfort in the lumbar spine and hip musculature. Use a few basic tools to bring the body into balance. The cool-down is the perfect time to do it because the body is warm.
FFitness professionals often use success stories and client testimonials to strike an emotional chord with potential clients. Personal trainers who incorporate these elements into their pitches (often via “brag books”) may find them powerful during new-client interviews or business development meetings, according to Derrick Wilburn, MBA, IDEA presenter and director of education for Achieve Fitness USA (Wilburn 2010). But what if potential clients or business partners do their initial research about you over the Web?
Did you ever have to cue audiocassette tapes before teaching aerobics? (You might’ve heard about playing albums in class, but that was before your time.) Were you among the first wave of personal trainers to get certified through an official course? If you answered yes to either or both of these questions—and you joined the fitness industry before or around the time step aerobics became popular—you might be a member of Generation X (also referred to as Gen X). This group, now in their 30s and 40s, has influenced the fitness industry through many permutations.
When working with a personal training client, do you often espouse the many benefits of adopting healthy habits? According to a recent study, this may not be the best way of inspiring behavior change. The research, published in the American Journal of Public Health (2011; 101, 751–58), included information from 358 reports and 99,011 individuals. The goal of the report was to summarize best-practice interventions for increasing physical activity among apparently healthy adults.
Whether you sell facility memberships or your own training services, at some point you’ll be asking a potential customer for money. Yet you may find yourself racked with stress about conducting such consultations, the thought of closing the deal bringing more sweat to your brow than your last blast on the cardio machines. newsletter_teaser: Check out this great article from the IDEA Online Library, and find out how to make consultations more comfortable, and learn to close the deal.
world for years while working part-time as a group-exercise instructor. The long commutes to work and overtime hours she put in were beginning to take a toll on her spirit, body and family life. She sought me out and hired me as her coach and mentor to help her methodically and honestly delve into the possibility of quitting her job and starting her own in-home personal-training business as a sole proprietor. During our three-month coaching period, she did just that!
Fitness centers invest a significant amount of their budgets in maintaining the pool, but they do not necessarily receive an adequate return on this investment. In some cases, the pool is viewed as merely a value-added amenity to reinforce a positive member experience. Other than for occasional lap swimming and water classes for older adults, most gym pools are not being used to their full potential. It’s time to focus on the profit-generating power of the pool and increase pool usage.newsletter_teaser: It’s time to focus on the profit-generating power of the pool and increase pool usage. Implementing and marketing innovative aquatics programming can generate substantial revenue and minimize pool costs overall.
A list of current and prospective clients can be invaluable to fitness professionals promoting upcoming events, distributing newsletters and cultivating member relationships. IDEA FitnessConnect’s client management system makes it convenient for fitness professionals to manage and grow their clientele directly from their profile pages.
I think the biggest role a trainer has in helping kids is leadership. Lead by example, lead by educating and lead by making exercise fun and enjoyable. The statistics are scary, [indicating that life expectancy for today’s children could be shorter than it is for their parents, because of obesity]. It is our duty as fitness professionals to recognize that children need our help in a lot more ways than we can imagine.Node Features: Has Video
Client: Chris Personal Trainer: Laurel Blackburn, owner, Boot Camp Fitness and Training <Location: Tallahassee, Florida
Inspiring the Inspirer. Laurel Blackburn, owner of Boot Camp Fitness and Training, first observed her future client, Chris, while coaching Special Olympics Track & Field. “He wasn’t much of a runner, but I was amazed and inspired by his efforts,” Blackburn recalls. “He always pushed himself to run faster.”