Angel Garcia, co-founder and co-owner of Akro and Akro Studio, Toledo, Spain, knew when he began his physiotherapy career that he wanted to combine physical therapy services with exercise training. Garcia’s studio achieved licensed teaching center status from STOTT PILATES® in 2005, and Garcia quickly became a leading instructor trainer in the Spanish-speaking world. Today, Akro is a four-story, 1,000-square-meter [10,674-square-foot] facility that has served more than 6,000 clients. Akro Studio has trained 2,387 new instructors since its inception.
newsletter_teaser: Angel Garcia, co-founder and co-owner of Akro and Akro Studio, Toledo, Spain, knew when he began his physiotherapy career that he wanted to combine physical therapy services with exercise training.
We all understand the value of personal training, but there is no denying that too many consumers have had bad experiences or have developed misconceptions about what we do. Trainers fail; their businesses go bust. Why does it happen? How can it be avoided?
In the previous issue of IDEA Trainer Success, we took the time to define your business identity, mission statement, pricing plan and equipment needs to create a successful in-home personal training business. In this issue, we are going to address your financial wants and needs as well as outline your desired work schedule. So get your pen and paper ready and let’s do some more foundation work.
Determine Your Financial Wants & Needs
You’re passionate about the value of fitness in a wellness lifestyle. You’ve educated yourself on exercise science and leadership. Perhaps your training is in yoga, Pilates, tai chi or another approach. Now you’re ready to help others gain the benefits of your knowledge. It’s time to get to work.
fponewsletter_teaser: Many personal trainers are promoted to manager or director solely on the basis of their success as a trainer and not necessarily because of their management skills. Now it’s your turn: You are the new personal training manager. You’re finding out how different being the manager is from working with clients on the floor. Let’s take a look at the real-world costs and consequences of turnover, and learn how to break the cycle!
Personal trainers interested in financial success are often advised to market services to individuals with disposable income. It’s a no-brainer. People with money are more apt to pay for personal training and other potentially costly programs. However, you can also derive personal and professional rewards from lesser-served populations.
Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy? This survey, specific to personal trainers, is a bellwether of what you can expect and plan for in the coming year.
Any physical activity includes the risk of injury. The benefits of being active, however, make it worth taking this chance.This article reviews basic injury-prevention tips for small-group Pilates classes.newsletter_teaser: Any physical activity includes the risk of injury. The benefits of being active, however, make it worth taking this chance.This article reviews basic injury-prevention tips for small-group Pilates classes.
One of the best sales lessons I ever learned came from watching an amateur 10K race from the finish line. The winning runners made excellent times, easily cruising across the finish line while barely breaking a sweat. The next group had obviously undertrained and overpushed, stumbling to the race’s end flushed and sometimes physically ill. Last were those who clearly embraced the joys of strolling and socializing, but who seemed unconcerned about how well they finished.
Building an in-home personal training business from scratch can be fun, exciting and just a little bit scary. To take as much fear out of the equation as possible, it is extremely important to do all the necessary foundation work so that when your official “start date” rolls around, you feel completely prepared. How do you do that? By joining me in the second of this five-article series.