There’s no denying it: Small-group training is hot and getting hotter. According to the 2013 IDEA Fitness Programs & Trends Report (June 2013 IDEA Fitness Journal), SGT is listed as one of the top 10 personal training trends. newsletter_teaser: There’s no denying it: Small-group training is hot and getting hotter. According to the 2013 IDEA Fitness Programs & Equipment Trends Report (June 2013 IDEA Fitness Journal), SGT is listed as one of the top 10 personal training trends.
Twenty years ago, most personal training clients were “apparently healthy” and had higher-than-average discretionary incomes. Today, physical inactivity is a global issue affecting all ages and abilities. Expectations and demand for personal training professionals are changing as the industry matures and clients’ needs evolve. Are we meeting the requirements of this dynamic market?
Imagine a client has just finished a workout or fitness class with you. In evaluating the workout—which you designed to be quite challenging—the client admits, somewhat disappointedly, that although she worked up a good sweat, your session wasn’t a “killer.” She has experienced harder workouts from other trainers, classes or programs.
What’s your reaction? Do you still feel satisfied that you gave the client an appropriate workout? You weren’t going for “killer” anyway. Or do you feel a twinge of regret or competitiveness? Next time, you’ll up the ante.
Over the past 7 years, personal trainers have shared their programming strategies with IDEA through the IDEA Fitness Industry Programs & Equipment Trends Report. This data has allowed us to track trends (not just fleeting “fads”) that are unfolding in the industry.
A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.
As a personal trainer, you’re faced every day with the challenge of selling yourself.
To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.
I am a C6 tetraplegic paralyzed from the midchest down due to a car accident in 1995. Outside of physical therapy, I had never really thought about fitness very much until I gained a lot of weight after I had my two children (in 2003 and 2005). I went to our local YMCA to see if there was anything I could do to work out, lose weight and get myself back into physi- cal shape. I tried Zumba® and fell in love with the music and the fact that I was moving my body and having fun. Before I knew it, I was losing weight and gain- ing confidence, endurance and strength.