The Personal Tr a i n e r ' s R o a d to Success
BY DODY BENKO-LIVINGSTON
How do you grow a flourishing business? Map a course that heads you in the right direction.
Nelson Mandela once said, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure." You have the power to achieve success as a personal trainer--but not if you fail to recognize op...
Visit with two fitness pros who share their personal experiences designing fitness programs for people in wheelchairs.
B Y S A R A H MCK E C H N IE , MA
Fitness Meets Special Needs
ith the United States undergoing a major revolution in the focus of national health care, fitness professionals have a once-in-a-lifetime opportunity to act as agents of change. In the recent report Healthy People 2010...
Whether you are a gym rat, enjoy a class setting, play a team sport or just like adventure, the United Arab Emirates (UAE) has something to offer. Popular fitness classes in Abu Dhabi and Dubai, the two largest emirates, include Spinning®, RPM™, BodyPUMP®, BodyCombat™, step, Pilates, yoga, t’ai chi, aqua, mind-body, FitBall™ and strength training.
For more than 20 years, IDEA has focused on providing fitness professionals with the educational resources they need to succeed in their careers. Now, as we begin our third decade of operation, IDEA is directing a large portion of our efforts to helping fitness facility managers and owners acquire the business skills and systems they need to make their facilities successful and profitable.
By Philip Walker, MS
Three case studies outline the trainer's contribution in a team treatment approach for complicated clients.
The Trainer's Role in the Multidisciplinary Team
Let me introduce you to Robin, she is my personal trainer, my dietitian and my therapist!
s the popularity of personal training continues to escalate, so does the need for personal trainers to become adequately informed ...
Learn to recognize distorted thinking and create an environment in which clients excel.
By Daniel R. Ball, MS
Whether you think you can or whether you think you can't, you're right. --Henry Ford houghts play a critical role in determining emotional responses to events. What we think about ourselves and our performances, and how we interpret specific situations directly impact...
By Marlon C. Ransom
Sales Training Primer
With practice, turning objections into sales becomes second nature.
ven after 12 years in the industry, it still gives me a rush to consummate a sale. Trainers who understand that sales are a significant part of the business continually practice their skills, improve their techniques and propel themselves toward the goal line of financ...
By Len Kravitz, PhD
Low-Back Stability Training
n the fitness world today, the terms core function, core strength, and core stability have found their way into exercise program design. For example, clients are now in need of exercises for the critical torso muscles (transverse abdominis and multifidus muscles), posture/ spinal assessments, training movements to correct muscl...
By Tom Holland
Managing Data With Excel Charts
Organizing information into efficient chart formats is a smart move for your business.
ersonal training is a business, and the most successful trainers treat it as such. This means that a trainer must diligently maintain accurate and comprehensive records for all clients, all of the time. While you do not have to be a computer exp...