By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
In 2011, longtime industry veterans George Schaffer and Todd Levine were the owners of a 5-year-old, 25,000-square-foot, full-service Gold’s Gym in Webster, New York. It was packed full of weight machines. It had a booming membership base. The business was a success.
Yet in 2012, they decided to reinvent the wheel.newsletter_teaser: In 2011, longtime industry veterans George Schaffer and Todd Levine were the owners of a 5-year-old, 25,000-square-foot, full-service Gold’s Gym in Webster, New York.
newsletter_teaser: Back in Canada, when my colleagues and I developed strength and fitness programs for hockey athletes, we began to notice something fascinating: Farm kids had distinct advantages when their “farm strength” was transferred to the ice.
As previous articles in the IDEA Trainer Success’ small-group training series have shown, SGT is poised to become a significant force in the fitness industry.
Over the past 2 years, more than 25 experts have contributed to this ongoing series on building a profitable program. Yet some of their very useful tips have, by necessity, been cut during the editing process.newsletter_teaser: This final installment in our series on small-group training is the culmination of the content that, by nature of the editing process, didn't make it to print. Here's the "best of the rest" of our contributors' advice.
The world of athletics is considered the territory of young people; sports news headlines are littered with 20-somethings making waves in their competition of choice. Once they’ve reached their prime, retirement is often considered the next step. However, there is a sub- set of competitors who buck the norm and refuse to hang up their sneakers and race bibs. Known as masters athletes, these inspiring individuals choose not to age quietly. ThThe six athletes featured in this article are world champions and record holders—and they are proof positive that age is simply a number.
When I noticed the trend toward specialization building in the fitness industry a few years ago, it struck me as the answer to the professional slump I was in. After teaching and training for more than 20 years, I had hit a wall. Specializing seemed to hold the promise that I could raise my training fees and enjoy a wider variety of professional opportunities.
newsletter_teaser: The small-group program you choose will depend largely on the staff you have available, your clients’ needs and your facility’s philosophy. The most popular are the limited-term option—with a definite beginning and ending—and the continuous, ongoing model.
newsletter_teaser: Launching a small-group training (SGT) program may seem like a win–win–win. But leading effective SGT requires a very specific skill set. “Small-group training requires skills that not every one-on-one personal trainer has,” explains Jason Stella, director of education for Life Time Fitness in Chaska, Minnesota.
Mobile apps for nutrition, weight loss and fitness put health management into the palms of your clients’ hands, so clients will probably ask you to help them pick the best apps for enabling results. If you plan to recommend good fitness apps to your clients or class participants—or if you already do—you’ll want to consider user-friendliness and whether certain clients will actually use the apps you suggest (see the sidebar).
newsletter_teaser: In the past, many golfers were not concerned about being fit. Today, however, golf fitness conditioning has come to the fore as amateur and pro golfers alike strive to enhance their play and reduce the risk of common golf injuries. Savvy golfers are discovering that golf-specific training can improve their performance on the links.