Over the past 7 years, personal trainers have shared their programming strategies with IDEA through the IDEA Fitness Industry Programs & Equipment Trends Report. This data has allowed us to track trends (not just fleeting “fads”) that are unfolding in the industry.
A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.
As a personal trainer, you’re faced every day with the challenge of selling yourself.
To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.
I am a C6 tetraplegic paralyzed from the midchest down due to a car accident in 1995. Outside of physical therapy, I had never really thought about fitness very much until I gained a lot of weight after I had my two children (in 2003 and 2005). I went to our local YMCA to see if there was anything I could do to work out, lose weight and get myself back into physi- cal shape. I tried Zumba® and fell in love with the music and the fact that I was moving my body and having fun. Before I knew it, I was losing weight and gain- ing confidence, endurance and strength.
You’ve heard the buzz about small-group training (SGT): more money in less time. And you may also have heard that SGT business growth relies—heavily—on referrals from satisfied trainees. So what do current one-on-one and boot camp leaders need to do in order to create amazing client experiences? This fifth article in our series on SGT will explore how to frame your program to ensure success for you and your clients.
newsletter_teaser: You’ve heard the buzz about small-group training (SGT): more money in less time. And you may also have heard that SGT business growth relies—heavily—on referrals from satisfied trainees. This fifth article in our series on SGT will explore how to frame your program to ensure success for you and your clients.
One of life’s certainties is that we’re all aging. It’s also certain, however, that not everyone ages at the same rate. According to recent research, people with type 2 diabetes show signs of aging in their cardiovascular system significantly earlier than those without the disease. Fortunately, exercise can help slow this premature aging, bringing people with type 2 diabetes more in line with others who are not diabetic, says researcher Amy Huebschmann of the University of Colorado School of Medicine.newsletter_teaser: One of life’s certainties is that we’re all aging. It’s also certain, however, that not everyone ages at the same rate. According to recent research, people with type 2 diabetes show signs of aging in their cardiovascular system earlier than those without the disease.
Kettlebell training has experienced a resurgence of late. Going by the physical improvements the training can offer, is its popularity warranted? The answer is yes, according to a study published recently in the Journal of Strength & Conditioning Research (2012; 26 , 2228–33).
The scientists’ goal was to determine what effects the kettlebell swing had on maximal and explosive strength. They employed half-squat
1-repetition maximum and vertical jump height as assessment markers.
Kettlebells have seen growing popularity as a total-body training tool to improve cardiovascular health and musculoskeletal fitness. Yet for all the enthusiasm among personal trainers, experimental research on the effects of KB training was scant until last year, when studies began showing up in peer-reviewed journals. This column updates IFJ readers with recent research on KB training.