ou are a hardworking personal fitness trainer with a solid client base, a respectable reputation and a passion for your work. As operator of your own training facility, you earn a steady income from a packed schedule of one-to-one workout sessions. While you appreciate your clients and their business, lately you've begun to feel "maxed out" from all the hours you
spend working with th...
B y J a n e t We l l e r , R N , B S N
Making Home Movies--for Clients
A look at how instructional videos can aid client adherence and a trainer's bottom line.
telephone call from a former personal training client has turned into a great extra moneymaker for my business. Upon learning that I had no free hours to take her back as a regular client, she asked me to videotape a weight...
By Todd Astorino, MS, and Len Kravitz, PhD
Glycogen and Resistance Training
he role of glycogen (stored carbohydrate in muscle) in aerobic exercise has been associated with increased work output and duration (Haff et al. 1999). Carbohydrate is the body's preferred substrate during endurance exercise, due to its efficient energy yield per liter of oxygen consumed. Previous re...
How to help clients navigate their internal obstacle course to a lifetime of regular exercise.
People avoid or discontinue an exercise program for two main reasons: Either they don't understand their own motivation for exercising, or they succumb to barriers that regular exercisers are able to overcome. Certainly the two reasons are related. For instance, it's easier to give in to obstacl...
By R alph La Forge, MS
Training the Cardiac Patent
How can qualified trainers help heart disease survivors maximize recovery efforts?
therosclerosis is a costly and fatal disease affecting thousands of individuals each year. The vast majority of those afflicted with the condition develop coronary heart disease (CHD), one of the leading killers of both men and women. Though no known ...
Training in the Great Outdoors
Subject: Karen Martin Title: Owner Facility: BodyDesign Personal Training Experience: Third year as owner; fourth year as trainer Maverick Approach: "Today's successful personal trainers realize the importance of creativity and variety in the design of personal fitness programs," Martin explains. "Outdoor training is an excellent alternati...
By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
IDEA/ASD Personal Fitness Training Survey: The Consumer Perspective
A survey of consumers who work with personal trainers in fitness facilities.
ho are your potential personal training clients? What do other trainers charge? Where is your business opportunity?
When you want to build a personal training business, knowing your potential and current customers is a crucial first step. That's wher...
Cool, Cool Snowshoes
By Gregory Florez
There's no such thing as an "off-season" for outdoor walking and running as long as snowshoes are available. As a form of transportation for Native Americans, Eskimos and other cold weather venturers, snowshoeing has been around for eons. More recently, it has exploded as a recreational sport and fitness activity. Snowshoers can be found a...
How can two full-time personal trainers with six part-time colleagues generate annual gross revenues in excess of $850,000?
Just ask studio owner Frank Nash.
Frank Nash Training Systems in Worcester, Massachusetts, is a 5,500-square-foot facility that specializes almost exclusively in small-group training. SGT is a training system that allows up to a dozen clients to work with a personal trainer during a shared workout session. It’s also the subject of an ongoing IDEA Trainer Success series.newsletter_teaser: The strength of your small-group training service relies on the effectiveness of your programming. Centralized program design ensures that all participants receive the same, high-quality training across all workouts.