newsletter_teaser: Small-group training offers an economical option for budget-conscious consumers who want to work with a personal trainer without the high cost usually associated with one-on-one training. Fitness professionals benefit by helping more people—and bringing in bigger bucks—per hour.
Carrying a clipboard or an e-device around the gym and industriously noting client progress at every exercise stop is fine when you’re training clients one-on-one.
But in small-group training—that is, when you’re coaching from three to a dozen customers in the same workout session—your time and attention are at an absolute premium. You won’t have hours to agonize over exercise ideas for every trainee. And that clipboard will stand between you and successful small-group exercise delivery.newsletter_teaser: Small-group training requires attention to detail and focus. It's time to ditch the distracting clip board and master the new training paradigms that every fitness professional must know before designing exercise sessions for small groups.
Helping herself to help another.Many individuals seek guidance from a personal trainer in the hope of achieving a goal such as losing weight, improving energy level or building self-esteem. Steffani wanted all of those things, but she also had another person in mind when she decided to work with Mark Krug, owner of ProXercise in Lancaster, Pennsylvania. Her 19-year-old son, Josh, has spastic quadriplegic cerebral palsy and is confined to a wheelchair. He weighs about 100 pounds; moving him in and out of his wheelchair posed quite a challenge for Steffani.
As a personal trainer, you’re faced every day with the challenge of selling yourself.
To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.
Most people hire a personal trainer to achieve a goal, not to play. Clients expect to experience change, so failure to achieve change is seen as a failure in service. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play. As trainers, we can foster an environment where clients experience physical, mental and emotional transformation while enjoying an atmosphere that allows them to become lost in the moment. Think of it as “challenge play.”
Creating a Challenge Play Environmentnewsletter_teaser: Most people hire a personal trainer to achieve a goal, not to play. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play.
Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.
newsletter_teaser: Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training has its own special considerations.
newsletter_teaser: Classes that appeal to athletes often intimidate many beginning- and intermediate-level exercisers; however, participants of all levels can do a challenging plyometrics class if you give them options.
newsletter_teaser: In the past, many golfers were not concerned about being fit. Today, however, golf fitness conditioning has come to the fore as amateur and pro golfers alike strive to enhance their play and reduce the risk of common golf injuries. Savvy golfers are discovering that golf-specific training can improve their performance on the links.
How can two full-time personal trainers with six part-time colleagues generate annual gross revenues in excess of $850,000?
Just ask studio owner Frank Nash.
Frank Nash Training Systems in Worcester, Massachusetts, is a 5,500-square-foot facility that specializes almost exclusively in small-group training. SGT is a training system that allows up to a dozen clients to work with a personal trainer during a shared workout session. It’s also the subject of an ongoing IDEA Trainer Success series.newsletter_teaser: The strength of your small-group training service relies on the effectiveness of your programming. Centralized program design ensures that all participants receive the same, high-quality training across all workouts.
You’ve heard the buzz about small-group training (SGT): more money in less time. You may also have heard that SGT business growth relies—heavily—on referrals from satisfied trainees. Both statements are true only when you deliver a fantastic fitness experience.
newsletter_teaser: You’ve heard the buzz about small-group training (SGT): more money in less time. You may also have heard that success relies—heavily—on referrals from satisfied trainees. Both are true only when you deliver a fantastic fitness experience.