By R alph La Forge, MS
Training the Cardiac Patent
How can qualified trainers help heart disease survivors maximize recovery efforts?
therosclerosis is a costly and fatal disease affecting thousands of individuals each year. The vast majority of those afflicted with the condition develop coronary heart disease (CHD), one of the leading killers of both men and women. Though no known ...
Cool, Cool Snowshoes
By Gregory Florez
There's no such thing as an "off-season" for outdoor walking and running as long as snowshoes are available. As a form of transportation for Native Americans, Eskimos and other cold weather venturers, snowshoeing has been around for eons. More recently, it has exploded as a recreational sport and fitness activity. Snowshoers can be found a...
By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
IDEA/ASD Personal Fitness Training Survey: The Consumer Perspective
A survey of consumers who work with personal trainers in fitness facilities.
ho are your potential personal training clients? What do other trainers charge? Where is your business opportunity?
When you want to build a personal training business, knowing your potential and current customers is a crucial first step. That's wher...
Do you enjoy playing tennis? Do you want to help tennis players stay injury- free and improve their sport-specific fitness levels? If yes, you may want to consider training tennis players as a career niche.
According to a survey from the Tennis Industry Association (TIA 2012), over 28 million people in the United States play tennis each year. Business-wise, tennis players can provide a great source of clients—if you have the interest and knowledge to effectively help them.
Small-group training, an option that allows anywhere from three to 10 individuals to work with a personal trainer, is gaining mass appeal. SGT is considered personal training without the price tag, as it gives budget-conscious consumers an opportunity to gain professional guidance without emptying the coffer.
newsletter_teaser: Small-group training, an option that allows anywhere from three to 10 individuals to work with a personal trainer, is gaining mass appeal. SGT is considered personal training without the price tag, as it gives budget-conscious consumers an opportunity to gain professional guidance without emptying the coffer.
SGT enables trainers to work with three or up to a dozen clients at a time, making more money and delivering better results. But it may be difficult for newly minted trainers to know how to create exercise plans for a group of clients who work out simultaneously.
To succeed in this area, you must consider participant numbers, available space and equipment, and the degree of personalization you aim to deliver, says Fabio Comana, MA, MS, the San Diego–based director of continuing education for the National Academy of Sports Medicine.newsletter_teaser: One of the most important elements of small-group training is the workout. Learn the top-notch program design strategies implemented by small-group training leaders.
Most people hire a personal trainer to achieve a goal, not to play. Clients expect to experience change, so failure to achieve change is seen as a failure in service. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play. As trainers, we can foster an environment where clients experience physical, mental and emotional transformation while enjoying an atmosphere that allows them to become lost in the moment. Think of it as “challenge play.”
Creating a Challenge Play Environmentnewsletter_teaser: Most people hire a personal trainer to achieve a goal, not to play. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play.
newsletter_teaser: In the past, many golfers were not concerned about being fit. Today, however, golf fitness conditioning has come to the fore as amateur and pro golfers alike strive to enhance their play and reduce the risk of common golf injuries. Savvy golfers are discovering that golf-specific training can improve their performance on the links.
newsletter_teaser: Classes that appeal to athletes often intimidate many beginning- and intermediate-level exercisers; however, participants of all levels can do a challenging plyometrics class if you give them options.