Training in the Great Outdoors
Subject: Karen Martin Title: Owner Facility: BodyDesign Personal Training Experience: Third year as owner; fourth year as trainer Maverick Approach: "Today's successful personal trainers realize the importance of creativity and variety in the design of personal fitness programs," Martin explains. "Outdoor training is an excellent alternati...
By R alph La Forge, MS
Training the Cardiac Patent
How can qualified trainers help heart disease survivors maximize recovery efforts?
therosclerosis is a costly and fatal disease affecting thousands of individuals each year. The vast majority of those afflicted with the condition develop coronary heart disease (CHD), one of the leading killers of both men and women. Though no known ...
Cool, Cool Snowshoes
By Gregory Florez
There's no such thing as an "off-season" for outdoor walking and running as long as snowshoes are available. As a form of transportation for Native Americans, Eskimos and other cold weather venturers, snowshoeing has been around for eons. More recently, it has exploded as a recreational sport and fitness activity. Snowshoers can be found a...
IDEA/ASD Personal Fitness Training Survey: The Consumer Perspective
A survey of consumers who work with personal trainers in fitness facilities.
ho are your potential personal training clients? What do other trainers charge? Where is your business opportunity?
When you want to build a personal training business, knowing your potential and current customers is a crucial first step. That's wher...
By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
The world of athletics is considered the territory of young people; sports news headlines are littered with 20-somethings making waves in their competition of choice. Once they’ve reached their prime, retirement is often considered the next step. However, there is a sub- set of competitors who buck the norm and refuse to hang up their sneakers and race bibs. Known as masters athletes, these inspiring individuals choose not to age quietly. ThThe six athletes featured in this article are world champions and record holders—and they are proof positive that age is simply a number.
newsletter_teaser: Launching a small-group training (SGT) program may seem like a win–win–win. But leading effective SGT requires a very specific skill set. “Small-group training requires skills that not every one-on-one personal trainer has,” explains Jason Stella, director of education for Life Time Fitness in Chaska, Minnesota.
Do you enjoy playing tennis? Do you want to help tennis players stay injury- free and improve their sport-specific fitness levels? If yes, you may want to consider training tennis players as a career niche.
According to a survey from the Tennis Industry Association (TIA 2012), over 28 million people in the United States play tennis each year. Business-wise, tennis players can provide a great source of clients—if you have the interest and knowledge to effectively help them.
Small-group training is making waves as a viable means for budget-conscious consumers to gain access to a highly skilled personal trainer or coach. It’s a boon for fitness facilities as well. The service can bring in more cash per hour because of the higher session rate, and it gives clubs the opportunity to inspire more people to fitness in a shorter timeframe.
newsletter_teaser: Small-group training is making waves as a viable means for budget-conscious consumers to gain access to a highly skilled personal trainer or coach. It’s a boon for fitness facilities as well. The service can bring in more cash per hour because of the higher session rate, and it gives clubs the opportunity to inspire more people to fitness in a shorter timeframe.
SGT enables trainers to work with three or up to a dozen clients at a time, making more money and delivering better results. But it may be difficult for newly minted trainers to know how to create exercise plans for a group of clients who work out simultaneously.
To succeed in this area, you must consider participant numbers, available space and equipment, and the degree of personalization you aim to deliver, says Fabio Comana, MA, MS, the San Diego–based director of continuing education for the National Academy of Sports Medicine.newsletter_teaser: One of the most important elements of small-group training is the workout. Learn the top-notch program design strategies implemented by small-group training leaders.