By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
IDEA/ASD Personal Fitness Training Survey: The Consumer Perspective
A survey of consumers who work with personal trainers in fitness facilities.
ho are your potential personal training clients? What do other trainers charge? Where is your business opportunity?
When you want to build a personal training business, knowing your potential and current customers is a crucial first step. That's wher...
Helping herself to help another.Many individuals seek guidance from a personal trainer in the hope of achieving a goal such as losing weight, improving energy level or building self-esteem. Steffani wanted all of those things, but she also had another person in mind when she decided to work with Mark Krug, owner of ProXercise in Lancaster, Pennsylvania. Her 19-year-old son, Josh, has spastic quadriplegic cerebral palsy and is confined to a wheelchair. He weighs about 100 pounds; moving him in and out of his wheelchair posed quite a challenge for Steffani.
Many personal trainers design anaerobic workouts for their clients—it is an innovative strategy that helps many people reach their goals. Competitive athletes have been training anaerobically for years. Bu these types of programs also offer recreational exercise enthusiasts challenge, variety and unique physiological adaptations. Common elements of an anaerobic workout include intervals, sprints, repeated sprints and multiple-sequence exercise combinations performed at higher intensities with shorter duration (Bishop, Girard & Mendez- Villanueva 2011).
Do you enjoy playing tennis? Do you want to help tennis players stay injury- free and improve their sport-specific fitness levels? If yes, you may want to consider training tennis players as a career niche.
According to a survey from the Tennis Industry Association (TIA 2012), over 28 million people in the United States play tennis each year. Business-wise, tennis players can provide a great source of clients—if you have the interest and knowledge to effectively help them.
Carrying a clipboard or an e-device around the gym and industriously noting client progress at every exercise stop is fine when you’re training clients one-on-one.
But in small-group training—that is, when you’re coaching from three to a dozen customers in the same workout session—your time and attention are at an absolute premium. You won’t have hours to agonize over exercise ideas for every trainee. And that clipboard will stand between you and successful small-group exercise delivery.newsletter_teaser: Small-group training requires attention to detail and focus. It's time to ditch the distracting clip board and master the new training paradigms that every fitness professional must know before designing exercise sessions for small groups.
newsletter_teaser: Small-group training offers an economical option for budget-conscious consumers who want to work with a personal trainer without the high cost usually associated with one-on-one training. Fitness professionals benefit by helping more people—and bringing in bigger bucks—per hour.
Most people hire a personal trainer to achieve a goal, not to play. Clients expect to experience change, so failure to achieve change is seen as a failure in service. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play. As trainers, we can foster an environment where clients experience physical, mental and emotional transformation while enjoying an atmosphere that allows them to become lost in the moment. Think of it as “challenge play.”
Creating a Challenge Play Environmentnewsletter_teaser: Most people hire a personal trainer to achieve a goal, not to play. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play.
Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.
newsletter_teaser: Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training has its own special considerations.