For more than 20 years, IDEA has focused on providing fitness professionals with the educational resources they need to succeed in their careers. Now, as we begin our third decade of operation, IDEA is directing a large portion of our efforts to helping fitness facility managers and owners acquire the business skills and systems they need to make their facilities successful and profitable.
By Marlon C. Ransom
Sales Training Primer
With practice, turning objections into sales becomes second nature.
ven after 12 years in the industry, it still gives me a rush to consummate a sale. Trainers who understand that sales are a significant part of the business continually practice their skills, improve their techniques and propel themselves toward the goal line of financ...
Learn to recognize distorted thinking and create an environment in which clients excel.
By Daniel R. Ball, MS
Whether you think you can or whether you think you can't, you're right. --Henry Ford houghts play a critical role in determining emotional responses to events. What we think about ourselves and our performances, and how we interpret specific situations directly impact...
By Philip Walker, MS
Three case studies outline the trainer's contribution in a team treatment approach for complicated clients.
The Trainer's Role in the Multidisciplinary Team
Let me introduce you to Robin, she is my personal trainer, my dietitian and my therapist!
s the popularity of personal training continues to escalate, so does the need for personal trainers to become adequately informed ...
By Len Kravitz, PhD
Low-Back Stability Training
n the fitness world today, the terms core function, core strength, and core stability have found their way into exercise program design. For example, clients are now in need of exercises for the critical torso muscles (transverse abdominis and multifidus muscles), posture/ spinal assessments, training movements to correct muscl...
Power Training for the Core
By Tom Seabourne, PhD Karate masters have known for centuries how to harness core power, the next logical step to putting some punch into your client's fitness program.
ow many possible ways can a personal trainer serve up abdominal exercises before a client loses interest? Core programs once focused primarily on sit-ups and crunches, but creative adaptations today have...
By Tom Holland
Managing Data With Excel Charts
Organizing information into efficient chart formats is a smart move for your business.
ersonal training is a business, and the most successful trainers treat it as such. This means that a trainer must diligently maintain accurate and comprehensive records for all clients, all of the time. While you do not have to be a computer exp...
"How do you encourage your clients to give you referrals?"
didn't kick in for us. Then we realized we had been relying on passive word of mouth so we needed to get more active word of mouth happening! To encourage more referrals we began a Christmastime promotion. We mail two complimentary 30-minute personal training session passes to our clients to give as Christmas p...
By Pam Pedlow, MHK
Focus on Eccentric Training
Add a new dimension to your clients' programs with a training method that is effective and efficient.
ince the typical client's number-one excuse for not exercising is usually "lack of time," what personal trainer would not be happy to find a more efficient form of exercise to incorporate into clients' programs? Eccentric training m...