B y J a n e t We l l e r , R N , B S N
Making Home Movies--for Clients
A look at how instructional videos can aid client adherence and a trainer's bottom line.
telephone call from a former personal training client has turned into a great extra moneymaker for my business. Upon learning that I had no free hours to take her back as a regular client, she asked me to videotape a weight...
By Todd Astorino, MS, and Len Kravitz, PhD
Glycogen and Resistance Training
he role of glycogen (stored carbohydrate in muscle) in aerobic exercise has been associated with increased work output and duration (Haff et al. 1999). Carbohydrate is the body's preferred substrate during endurance exercise, due to its efficient energy yield per liter of oxygen consumed. Previous re...
How to help clients navigate their internal obstacle course to a lifetime of regular exercise.
People avoid or discontinue an exercise program for two main reasons: Either they don't understand their own motivation for exercising, or they succumb to barriers that regular exercisers are able to overcome. Certainly the two reasons are related. For instance, it's easier to give in to obstacl...
Training in the Great Outdoors
Subject: Karen Martin Title: Owner Facility: BodyDesign Personal Training Experience: Third year as owner; fourth year as trainer Maverick Approach: "Today's successful personal trainers realize the importance of creativity and variety in the design of personal fitness programs," Martin explains. "Outdoor training is an excellent alternati...
By R alph La Forge, MS
Training the Cardiac Patent
How can qualified trainers help heart disease survivors maximize recovery efforts?
therosclerosis is a costly and fatal disease affecting thousands of individuals each year. The vast majority of those afflicted with the condition develop coronary heart disease (CHD), one of the leading killers of both men and women. Though no known ...
IDEA/ASD Personal Fitness Training Survey: The Consumer Perspective
A survey of consumers who work with personal trainers in fitness facilities.
ho are your potential personal training clients? What do other trainers charge? Where is your business opportunity?
When you want to build a personal training business, knowing your potential and current customers is a crucial first step. That's wher...
By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
Cool, Cool Snowshoes
By Gregory Florez
There's no such thing as an "off-season" for outdoor walking and running as long as snowshoes are available. As a form of transportation for Native Americans, Eskimos and other cold weather venturers, snowshoeing has been around for eons. More recently, it has exploded as a recreational sport and fitness activity. Snowshoers can be found a...
Small-group training is making waves as a viable means for budget-conscious consumers to gain access to a highly skilled personal trainer or coach. It’s a boon for fitness facilities as well. The service can bring in more cash per hour because of the higher session rate, and it gives clubs the opportunity to inspire more people to fitness in a shorter timeframe.
newsletter_teaser: Small-group training is making waves as a viable means for budget-conscious consumers to gain access to a highly skilled personal trainer or coach. It’s a boon for fitness facilities as well. The service can bring in more cash per hour because of the higher session rate, and it gives clubs the opportunity to inspire more people to fitness in a shorter timeframe.
newsletter_teaser: Launching a small-group training (SGT) program may seem like a win–win–win. But leading effective SGT requires a very specific skill set. “Small-group training requires skills that not every one-on-one personal trainer has,” explains Jason Stella, director of education for Life Time Fitness in Chaska, Minnesota.