BY SUSAN CANTWELL
ow will your clients pay for services? There are many different ways to structure your company's receivables, and the methods you choose can affect your long-term success. Payment and billing policies that are too restrictive make it difficult for some potential clients to use your services. Policies that are too flexible will, at some point, cause conflict and cost your...
ou are a hardworking personal fitness trainer with a solid client base, a respectable reputation and a passion for your work. As operator of your own training facility, you earn a steady income from a packed schedule of one-to-one workout sessions. While you appreciate your clients and their business, lately you've begun to feel "maxed out" from all the hours you
spend working with th...
By Suzanne Nottingham
Training for Snowboarding
Snowboarding is hot, hip and highly competitive. How can personal trainers help clients prepare for this emerging sport?
he origin of snowboarding stems from the 1960s, when enterprising surfers hauled their surfboards to poach mountain terrain for winter thrills. In the 1980s the first snowboards with foot bindings were introduced...
B y J a n e t We l l e r , R N , B S N
Making Home Movies--for Clients
A look at how instructional videos can aid client adherence and a trainer's bottom line.
telephone call from a former personal training client has turned into a great extra moneymaker for my business. Upon learning that I had no free hours to take her back as a regular client, she asked me to videotape a weight...
By Todd Astorino, MS, and Len Kravitz, PhD
Glycogen and Resistance Training
he role of glycogen (stored carbohydrate in muscle) in aerobic exercise has been associated with increased work output and duration (Haff et al. 1999). Carbohydrate is the body's preferred substrate during endurance exercise, due to its efficient energy yield per liter of oxygen consumed. Previous re...
How to help clients navigate their internal obstacle course to a lifetime of regular exercise.
People avoid or discontinue an exercise program for two main reasons: Either they don't understand their own motivation for exercising, or they succumb to barriers that regular exercisers are able to overcome. Certainly the two reasons are related. For instance, it's easier to give in to obstacl...
Training in the Great Outdoors
Subject: Karen Martin Title: Owner Facility: BodyDesign Personal Training Experience: Third year as owner; fourth year as trainer Maverick Approach: "Today's successful personal trainers realize the importance of creativity and variety in the design of personal fitness programs," Martin explains. "Outdoor training is an excellent alternati...
By R alph La Forge, MS
Training the Cardiac Patent
How can qualified trainers help heart disease survivors maximize recovery efforts?
therosclerosis is a costly and fatal disease affecting thousands of individuals each year. The vast majority of those afflicted with the condition develop coronary heart disease (CHD), one of the leading killers of both men and women. Though no known ...
Cool, Cool Snowshoes
By Gregory Florez
There's no such thing as an "off-season" for outdoor walking and running as long as snowshoes are available. As a form of transportation for Native Americans, Eskimos and other cold weather venturers, snowshoeing has been around for eons. More recently, it has exploded as a recreational sport and fitness activity. Snowshoers can be found a...
IDEA/ASD Personal Fitness Training Survey: The Consumer Perspective
A survey of consumers who work with personal trainers in fitness facilities.
ho are your potential personal training clients? What do other trainers charge? Where is your business opportunity?
When you want to build a personal training business, knowing your potential and current customers is a crucial first step. That's wher...