By Dave Pickering
Succeeding in the Corporate Market
How can you tap into the corporate market with a sound action plan? Part two of a two-part series.
magine the value of being listed as an "approved personal fitness trainer" in a provider directory of health care professionals distributed to more than 1 million consumers. How would such a listing impact your business? For Ken Ba...
How can two full-time personal trainers with six part-time colleagues generate annual gross revenues in excess of $850,000?
Just ask studio owner Frank Nash.
Frank Nash Training Systems in Worcester, Massachusetts, is a 5,500-square-foot facility that specializes almost exclusively in small-group training. SGT is a training system that allows up to a dozen clients to work with a personal trainer during a shared workout session. It’s also the subject of an ongoing IDEA Trainer Success series.newsletter_teaser: The strength of your small-group training service relies on the effectiveness of your programming. Centralized program design ensures that all participants receive the same, high-quality training across all workouts.
newsletter_teaser: In the past, many golfers were not concerned about being fit. Today, however, golf fitness conditioning has come to the fore as amateur and pro golfers alike strive to enhance their play and reduce the risk of common golf injuries. Savvy golfers are discovering that golf-specific training can improve their performance on the links.
newsletter_teaser: Classes that appeal to athletes often intimidate many beginning- and intermediate-level exercisers; however, participants of all levels can do a challenging plyometrics class if you give them options.
Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.
newsletter_teaser: Marketing is the process of reaching out to potential new customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training has its own special considerations.
Most people hire a personal trainer to achieve a goal, not to play. Clients expect to experience change, so failure to achieve change is seen as a failure in service. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play. As trainers, we can foster an environment where clients experience physical, mental and emotional transformation while enjoying an atmosphere that allows them to become lost in the moment. Think of it as “challenge play.”
Creating a Challenge Play Environmentnewsletter_teaser: Most people hire a personal trainer to achieve a goal, not to play. One way to bridge the gap between goal achievement and fun is to marry the concepts of exercise and play.