By Len Kravitz, PhD
Low-Back Stability Training
n the fitness world today, the terms core function, core strength, and core stability have found their way into exercise program design. For example, clients are now in need of exercises for the critical torso muscles (transverse abdominis and multifidus muscles), posture/ spinal assessments, training movements to correct muscl...
By Tom Holland
Managing Data With Excel Charts
Organizing information into efficient chart formats is a smart move for your business.
ersonal training is a business, and the most successful trainers treat it as such. This means that a trainer must diligently maintain accurate and comprehensive records for all clients, all of the time. While you do not have to be a computer exp...
Power Training for the Core
By Tom Seabourne, PhD Karate masters have known for centuries how to harness core power, the next logical step to putting some punch into your client's fitness program.
ow many possible ways can a personal trainer serve up abdominal exercises before a client loses interest? Core programs once focused primarily on sit-ups and crunches, but creative adaptations today have...
By Pam Pedlow, MHK
Focus on Eccentric Training
Add a new dimension to your clients' programs with a training method that is effective and efficient.
ince the typical client's number-one excuse for not exercising is usually "lack of time," what personal trainer would not be happy to find a more efficient form of exercise to incorporate into clients' programs? Eccentric training m...
"How do you encourage your clients to give you referrals?"
didn't kick in for us. Then we realized we had been relying on passive word of mouth so we needed to get more active word of mouth happening! To encourage more referrals we began a Christmastime promotion. We mail two complimentary 30-minute personal training session passes to our clients to give as Christmas p...
By Gregory Florez
Improving Your Services Through Technology
or awhile, some personal trainers worried they would be replaced by a Web site. Now that some of the dust has settled from the dot-com craze and trainers realize that the Internet can't replace on-site trainers, let's examine how technology can assist you and your clients. Personal trainers have long embraced hi...
A Model for Communicating With Physicians
Build credibility with physicians and allied health providers by furnishing essential reporting tools for the referral process.
Consult Your Physician Before Embarking on an Exercise Program. How many times have you seen this disclosure pasted on a piece of exercise equipment or flashed on the television during an infomercial for a new exercise program or ...
By Steve Rhyan, MA
Conditioning for the Ride
Help your clients improve their crosscountry mountain biking skills and race times.
s word spreads about the thrill of mountain biking, more enthusiasts are taking up the sport. In fact, the number of participants exploded 419.4 percent from 1987 to 2000, according to the Sporting Goods Manufacturers Association (SGMA 2001). These mou...
By Joe Dysart
Promote Your Business With E-Mail Lists
Attract new clients and position yourself as an expert with one of the most popular Internet tools.
hile the World Wide Web is the hands-down glamour-puss among the computer elite these days, an early form of Internet communication--text-based Internet mailing lists--is getting a second look as a Web marketing tool. The rea...
Your questions answered by industry peers
With partner training, how do you handle cancellations if just one person cancels?
flow. If clients in the group are normally trained one-to-one, I give them a free t-shirt to say thank you or offer them a coffee, which is accepted here in Italy as a friendly thing to do. Serafino Ambrosio Owner, Il Metodo (The Method) Rome, I...