"How do you encourage your clients to give you referrals?"
didn't kick in for us. Then we realized we had been relying on passive word of mouth so we needed to get more active word of mouth happening! To encourage more referrals we began a Christmastime promotion. We mail two complimentary 30-minute personal training session passes to our clients to give as Christmas p...
By Gregory Florez
Improving Your Services Through Technology
or awhile, some personal trainers worried they would be replaced by a Web site. Now that some of the dust has settled from the dot-com craze and trainers realize that the Internet can't replace on-site trainers, let's examine how technology can assist you and your clients. Personal trainers have long embraced hi...
By Pam Pedlow, MHK
Focus on Eccentric Training
Add a new dimension to your clients' programs with a training method that is effective and efficient.
ince the typical client's number-one excuse for not exercising is usually "lack of time," what personal trainer would not be happy to find a more efficient form of exercise to incorporate into clients' programs? Eccentric training m...
By Steve Rhyan, MA
Conditioning for the Ride
Help your clients improve their crosscountry mountain biking skills and race times.
s word spreads about the thrill of mountain biking, more enthusiasts are taking up the sport. In fact, the number of participants exploded 419.4 percent from 1987 to 2000, according to the Sporting Goods Manufacturers Association (SGMA 2001). These mou...
How to Obtain and Retain Personal Professional Fitness Trainers
What's the secret to hiring and keeping great personal trainers? Create an environment in which personal trainers can be treated as professionals.
BY EVERETT AABERG During the past 15 years, I have worked as a private contractor, served as an employee, been an entrepreneur, taken on management duties, directed a personal training sta...
By Joe Dysart
Promote Your Business With E-Mail Lists
Attract new clients and position yourself as an expert with one of the most popular Internet tools.
hile the World Wide Web is the hands-down glamour-puss among the computer elite these days, an early form of Internet communication--text-based Internet mailing lists--is getting a second look as a Web marketing tool. The rea...
Your questions answered by industry peers
With partner training, how do you handle cancellations if just one person cancels?
flow. If clients in the group are normally trained one-to-one, I give them a free t-shirt to say thank you or offer them a coffee, which is accepted here in Italy as a friendly thing to do. Serafino Ambrosio Owner, Il Metodo (The Method) Rome, I...
By Gregory Florez
E-Mail Coaching Tips
n last issue's Online Trainer column, I discussed using e-mail to communicate with your clients, increase adherence and create another profit center. This column focuses on writing e-mail coaching tips to provide your clients even greater value. In the old days, trainers where I work looked through dozens of magazines and cut out article...
By Sherri McMillan, MSc
Questionnaires, worksheets and sample dialogues to help clients reach those elusive fitness goals.
Clients Get Motivated
Imagine this scenario:
You have scheduled a two-week vacation and have decided to drive to your
favorite holiday destination. You get halfway there, get a flat tire and turn around and go back home. Sounds ridiculous, doesn't it? But this is exa...
MOVING THE BODY
Training movements and not muscles may be the paradigm shift needed for today's functional conditioning.
By Chuck Wolf, MS
e are all athletic performers. Whether an elite athlete or weekend warrior, a patient in rehabilitation or casual exerciser, each of us must meet the
For example, during a biceps curl you must overcome the forces of the weights, forearm and gravity during ...