Whether you are a gym rat, enjoy a class setting, play a team sport or just like adventure, the United Arab Emirates (UAE) has something to offer. Popular fitness classes in Abu Dhabi and Dubai, the two largest emirates, include Spinning®, RPM™, BodyPUMP®, BodyCombat™, step, Pilates, yoga, t’ai chi, aqua, mind-body, FitBall™ and strength training.
For more than 20 years, IDEA has focused on providing fitness professionals with the educational resources they need to succeed in their careers. Now, as we begin our third decade of operation, IDEA is directing a large portion of our efforts to helping fitness facility managers and owners acquire the business skills and systems they need to make their facilities successful and profitable.
By Philip Walker, MS
Three case studies outline the trainer's contribution in a team treatment approach for complicated clients.
The Trainer's Role in the Multidisciplinary Team
Let me introduce you to Robin, she is my personal trainer, my dietitian and my therapist!
s the popularity of personal training continues to escalate, so does the need for personal trainers to become adequately informed ...
Learn to recognize distorted thinking and create an environment in which clients excel.
By Daniel R. Ball, MS
Whether you think you can or whether you think you can't, you're right. --Henry Ford houghts play a critical role in determining emotional responses to events. What we think about ourselves and our performances, and how we interpret specific situations directly impact...
By Marlon C. Ransom
Sales Training Primer
With practice, turning objections into sales becomes second nature.
ven after 12 years in the industry, it still gives me a rush to consummate a sale. Trainers who understand that sales are a significant part of the business continually practice their skills, improve their techniques and propel themselves toward the goal line of financ...
By Tom Holland
Managing Data With Excel Charts
Organizing information into efficient chart formats is a smart move for your business.
ersonal training is a business, and the most successful trainers treat it as such. This means that a trainer must diligently maintain accurate and comprehensive records for all clients, all of the time. While you do not have to be a computer exp...
Power Training for the Core
By Tom Seabourne, PhD Karate masters have known for centuries how to harness core power, the next logical step to putting some punch into your client's fitness program.
ow many possible ways can a personal trainer serve up abdominal exercises before a client loses interest? Core programs once focused primarily on sit-ups and crunches, but creative adaptations today have...
By Len Kravitz, PhD
Low-Back Stability Training
n the fitness world today, the terms core function, core strength, and core stability have found their way into exercise program design. For example, clients are now in need of exercises for the critical torso muscles (transverse abdominis and multifidus muscles), posture/ spinal assessments, training movements to correct muscl...
By Gregory Florez
Improving Your Services Through Technology
or awhile, some personal trainers worried they would be replaced by a Web site. Now that some of the dust has settled from the dot-com craze and trainers realize that the Internet can't replace on-site trainers, let's examine how technology can assist you and your clients. Personal trainers have long embraced hi...